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There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib

 For products, scroll down to the bottom ↓ Who would have thought?! The Japanese discover their renowned swords again. In particular younger generations get hooked to the ancient weapons, the status symbol of the venerated Japanese knights of old - the samurai. The increased interest into the blade, however, can't only be seen with men, but also young women are surprisingly drawn to the topic, be it for KATANA (the Japanese word for sword) swordplay and dance exercise classes or

Shopping Studio Ghibli Merchandise Anywhere from Japan From Howl’s Moving Castle to My Neighbor Totoro, the Studio Ghibli has left an indelible mark on the hearts of millions. But did you know you can bring a piece of that magic into your home? At J-Subculture, we make it easier than ever for international fans to access Studio Ghibli merchandise, straight from Japan. J-Subculture is your ultimate destination for  the world of Studio Ghibli figures and collectibles. Why Studio G

Stapleless staplers?! What are those?! These AMAZING works of stationery are as just as their name implies; they're staplers that don't use staples! So wait, how are they staplers if they don't use staples? Let's find out. The acclaimed company of Japanese stationeries, Kokuyo, has produced a one of a kind item that will certainly rock your world. They look like staplers, have the same function of a stapler, and they are truly called "staplers," but their designs a

  Let the rich aromas take you to the resort of your dreams...introducing Kracie's Aroma Resort Body Milk series! This series of body milk features a variety of beauty products that will keep your skin supple and soft, while also giving you a wonderful scent! Each package has a beautiful design to match the individual scent. Some scents will sweep you right off your feet with their sweetness, while others will put you in a relaxing mood. You can choose freely between body milks to match the

  Yoshi, everyone's favorite green dinosaur, comes in plushie form! Nothing can get more adorable than this. With his lovable features heightened by the soft, plushy material, Yoshi plushies have become all the rage for any Nintendo fan out there.  Yoshi has been a well-played character throughout many Nintendo Mario game series over the years. Compared to other famous characters like Mario and Luigi, he doesn't have a specific "power." However, Yoshi is able to ground pound

If you are looking for top beauty products from Japan, then J-SUBCULTURE is your hotspot! In different articles we have introduced a variety of Japanese beauty and cosmetic products, like the LULULUN Beauty Facial Masks Series for your daily facial routine, KANEBO's ALLIE UV Gels for protection in the summer heat, the with flowers and ribbons elegantly decorated CANMAKE Makeup Case Series of IDA LABORATORIES, SHISEIDO's PERFECT WHIP Facial Foam to provide for perfect skin treatment, PELICA SOAP

  「一髪、二姿」(ichikami, nisugata). These are the words that have been passed down since old times in Japan. By taking care of your hair through keeping it shiny, healthy, and smooth, you can bring out the beauty within you. As you may know, the Japanese care for their hair as much as they care for life. Having beautiful hair is life. With hair that is glossy and soft, you can feel beautiful from the inside and out. The line of hair care products, ICHIKAMI, was created with the sin

  This pen is revolutionary. This is the pen of your dreams. Here at J-Subculture, we have the pen of the future: Pilot Frixion Ball Slim Pens! The most slender of all the pens from the Pilot Frixion series, Frixion Slim Ball Pens boast of a tip the size of 0.38 mm! Their sleek, slim design allows you to keep as many as you'd like freely in your bags. You can have all the colors of the rainbow without breaking your pencil case. Isn't that fantastic? What is more, since its tip is so small,

I Will Make You Miku Miku (Miku Miku ni Shiteageru) ♪ Speaking of Vocaloids, Hatsune Miku is a Vocaloid! There are various figures of Hatsune Miku, so please search for "Hatsunemiku" (*^_^*) Please feel free to contact us if you have any requests!