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You'd be surprised to know the benefits of soy milk for your skin. The Japanese embrace the use of soy in their beauty products because it's natural and does wonders for the skin. Today we at J-Subculture would like to introduce you to a line of soy milk beauty products called Nameraka Honpo Soy Milk Isoflavone! In these soy milk beauty products, soy isoflavones are used. Through these beauty products, your skin condition will immediately improve. The soy isoflavones help to add moisture to y

A popular must-do for Japanese-styled makeup is putting on false eyelashes. Japanese people tend to have eyelashes that are fine and short. Since most Japanese people want to go for the dolly-eyed, anime-styled look of bigger, fuller eyes, many use false eyelashes when putting on their makeup. Putting on false eyelashes volumizes one's eyes, producing a more open-eyed, brighter look. False eyelashes are a staple to "kawaii" makeup and fashion. Depending on the type and color of the eyelashes, th

For nearly 70 years, Pentel has supplied the world with the highest quality products, in fact, Pentel invented roller ball technology...the smoothest way to express ideas.Today we want to introduce you The Pentel Fude Touch Sign Pen, a must-have for every cartoonist and ink artist. A version of the popular and long-lived Pentel Sign Pen, but with a brush tip, adds a further dimension to the popular Sign Pen, capable of expressive strokes with its flexible fibre tip. This felt tip brush pen i

Hario Co., Ltd. is a Japanese company that manufactures professional and household coffee equipment. This company specializes in the manufacture of heat-resistant glass products for making coffee. It´s a well-known coffee goods company not just in Japan but all over the world.  Today we bring you a large collection of Hario´s best and most known Dripper, the Hario V60! This dripper´s name derives from the dripper’s “V” shape at

【J-SUBCULTURE-Shop Product Introductions】 Proven popular at J-Subculture for the last 5 to 6 years straight, the KRACIE sweets series! That all kinds of things can be made out of these sweets is a big hit with kids♪♪ Also gathering with family and friends to do some cookin' makes for swell moments! Like having fun comparing who does it most skillfully and such playful activities. Of course!! when completed you can joyfully eat them :)! There a

One of the top products sold at J-Subculture would be stationery supplies. And why not? Japan has the hottest new stationery, that are both trendy and functional! Brilliant ideas for stationery come to life in Japan, expanding the numerous kinds of stationery out there. There are so many pens, markers, pencils, and other writing utensils in vast ranges of colors and designs to choose from. Today, we at J-Subculture would like to introduce you to the Japanese company Pilot and its line

Who longs to be the beautiful woman, the striking princess that steals the show in all the famous books and movies? Having lovely, breathtaking eyes isn't limited to heroines in fairytales. You can become your own heroine and have stunning eyes thanks to Heroine Cosmetics! This Japanese brand of cosmetics is overwhelmingly popular. With these cosmetics, you can keep up your beauty 24/7 for reasonable prices! Here at J-Subculture, we'll introduce you to some of their mascaras, false eyela

Anya: so cool!!! Anya's words and actions are very cute☺ Spy x Family is a comedic slice-of-life-style anime series that follows three individuals with exceptional abilities and some dark secrets. There are various figures of Hatsune Miku, so please search for "SPY×FAMILY"! Please feel free to contact us if you have any requests!

Japanese stationery is unique, special and crazy, you never know what you're going to find when you go to a Japanese stationery shop, you don't even need to spend a lot of money to get something peculiar, the Japanese 100 yen shops are full of original stationery goods like tapes, stickers, notepads, letters & envelopes. Japanese stationery companies have the capacity to take those well-known stationery goods, and transform them without modifying their usability. They're capable to c

Mandom's product line, GATSBY, provides a wide selection of grooming products specifically for men. GATSBY products provide total support for men who want to and heighten/improve their hair, skin, and body odor. GATSBY products have been sold in Japan since 1978 by Mandom Corporation. Its products don't follow the trends for what is cool and stylish for men--they set the trends! GATSBY is the main product created and sold by Mandom Corporation. Its mission is, "to support men around the worl