Lighting

「一髪、二姿」(ichikami, nisugata). These are the words that have been passed down since old times in Japan. By taking care of your hair through keeping it shiny, healthy, and smooth, you can bring out the beauty within you. As you may know, the Japanese care for their hair as much as they care for life. Having beautiful hair is life. With hair that is glossy and soft, you can feel beautiful from the inside and out. The line of hair care products, ICHIKAMI, was created with the sincere wish for eve

A popular must-do for Japanese-styled makeup is putting on false eyelashes. Japanese people tend to have eyelashes that are fine and short. Since most Japanese people want to go for the dolly-eyed, anime-styled look of bigger, fuller eyes, many use false eyelashes when putting on their makeup. Putting on false eyelashes volumizes one's eyes, producing a more open-eyed, brighter look. False eyelashes are a staple to "kawaii" makeup and fashion. Depending on the type and color of the eyelashes, th

Calling out to Nintendo players! Are you prepared to blast off to PNF-404 and help Olimar fix S.S. Dolphin to get back to Hocotate? Today we'd like to spread the word on Pikmin goods you can get here, at J-Subculture! If you're someone from the GameCube era, then you probably know about the game Pikmin. Even if you don't, you must have seen Olimar and his little plant friends here and there on the Nintendo Wii or 3DS. The Pikmin series offer a three-dimensional, real ti

”すみっコぐらし” How about a comfortable life living in the corner? These adorable friends feel at ease when they're sitting in the end seats of a train, packed at a single table in a cafe, and simply lying together in the nook of the room. It's a lifestyle that keeps these friends cozy and snug. Let's take a look at these "things in the corner," shall we? すみっコぐらし (Sumikko Gurashi) are characters from San-x that are highly popular in Japan. Known for th