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「一髪、二姿」(ichikami, nisugata). These are the words that have been passed down since old times in Japan. By taking care of your hair through keeping it shiny, healthy, and smooth, you can bring out the beauty within you. As you may know, the Japanese care for their hair as much as they care for life. Having beautiful hair is life. With hair that is glossy and soft, you can feel beautiful from the inside and out. The line of hair care products, ICHIKAMI, was created with the sincere wish for eve

Who longs to be the beautiful woman, the striking princess that steals the show in all the famous books and movies? Having lovely, breathtaking eyes isn't limited to heroines in fairytales. You can become your own heroine and have stunning eyes thanks to Heroine Cosmetics! This Japanese brand of cosmetics is overwhelmingly popular. With these cosmetics, you can keep up your beauty 24/7 for reasonable prices! Here at J-Subculture, we'll introduce you to some of their mascaras, false eyela

Few weeks ago we introduce you the SYLVANIAN FAMILIES one of the best known dollhouse sets ever. Created by the Japanese company Epoc in 1985, Sylvanian Families is a collectible line of dollhouses and animal figures. Although first Sylvanian Families were made of porcelain, nowadays they are made of other materials like plastic, metal and fake fur. In our previous post we introduce you a carefully selected list of ou

In Japan, we have a culture of taking baths over showers. Baths are not only for cleaning ourselves, but also for having a relaxing time by yourself or even with family members! To soak in a tub of hot water, forgetting about one's troubles at the end of the day...isn't that soothing? To make bath time even more comfortable, there are Japanese bath salts you can use! There are various bath salts to suit one's needs. They come in many fragrances and colors. Some use oil