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Sword Art Online Special! From 2012 started the anime series of Swort Art Online (ソードアート・オンライン; abbr.: SAO). Since we also handle many SAO goods at our shop, we introduce them here for you!

Kuretake, founded in 1902, focuses on sumi-e inks for traditional brush calligraphy, pens and brush pens. Nowadays this modern Japanese company continues producing traditional ink. Their brush pens brushes are made with high quality hair making them some of the best pen brushes of the Japanese stationery, and today we want to introduce you one of their most colorful and best products, Kuretake Zig Letter Pens!  This stylish pen brings you the chance to pick your favorite pen body colo

Shogi, also known as Japanese chess, is a two-player strategy board game. Its earliest predecessor of the game, chaturanga, originated in India in the 6th century was brought to Japan where it spawned a number of variants. Two players, Sente (Black; more literally, person with the first move) and Gote (White; person with the second move), play on a board composed of rectangles in a grid of 9 ranks (rows) by 9 files (columns).   The rectangles are undifferentiated by marking or color. The bo

Furikake is a Japanese topping which usually is a mixture of dried tuna, sesame seeds, salt, sliced or seasoned seaweed, etc. Furikake is mainly used to sprinkle over steamed rice and noodles, but it is also used for salads, soups, pasta and sushi rolls.   Here it goes a brief history… Around 1912, a pharmacist called Mr. Suekichi Yoshimaru of Futaba, came up with the idea to make a product with ground fish bones to compensate for a lack of calcium in the Japanese diet. Small fish w

Instant and cup noodles are a well known Asian and Japanese food. In fact instant noodles were invented by Mr Momofuku Ando which is probably one of the most important persons in Japan´s modern history. His company´s name is known around the world and the first one to produce instant noodles, Nissin Foods. This company´s main product, the well known "Cup Noodle" it is sold throughout the world.  According to a poll made in Japan on year 2000,

  MUJI (Mujirushi, 無印良品) is a Japanese company that revolves around the idea of a "no brand" concept and utmost simplicity. Through their natural, soft, and aesthetic products, they've captured the hearts of many around the world. Each product is carefully made through a process that is both good for the environment and also ensuring of good quality. With fresh and clean ideas come items that will make our lives better. One of their well known products is their cut cotton

  There is no better way to start the new day with a fresh cup of coffee...or two. While you can always hit the coffee shop nearby, you must acknowledge that there's something special about staying home and brewing up your own original cup. You can go for instant coffee, but if you truly want to enjoy the wholesome benefits and rich taste that coffee has to offer, then you must try drip coffee. It's also known as filter coffee, for its usage of filters. Japanese coffee lovers stay true to t

My Neighbor Totoro is one of the best known Japanese animation movies of all time, and probably the best movie from its animation studio, Ghibli Studio. For most of us My Neighbor Totoro was our first Japanese animation movie, the one who introduce us to the Japanese animation, and in many cases the movie who awakened our interest.  This beautiful story and one of its main characters, Totoro, that scary and at the same time cute monster, teach us to protect and love the mother na

Few weeks ago we introduce you the SYLVANIAN FAMILIES one of the best known dollhouse sets ever. Created by the Japanese company Epoc in 1985, Sylvanian Families is a collectible line of dollhouses and animal figures. Although first Sylvanian Families were made of porcelain, nowadays they are made of other materials like plastic, metal and fake fur.     In our previous post we introduce you a carefully selected list of our best deals on Sylvanian Families sets and figures, today we wan

【J-SUBCULTURE-Shop Product Introductions】 Everyone, are you doing your daily face pack? Like in the mornings when getting up or before going to bed for a nights sleep…when applying facial masks, the skin feels it tightens nicely, proving a pleasant sensation, right (*^_^*) There are various different face mask packs available on the market, so we introduce them here in our shop for your choice! Please find your matching face pack for your daily care routine (^^)/