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You behold a beautiful scenery that leaves deep impressions, sit in a coffee shop to unwhide from a busy sightseeing tour through the city or a philosophic moment comes to as you wait at a remote railway station, with MIDORI's Travel's Notebook series you may capture the essence of the those very moments and make it an unforgettable memory. The notebooks come in two, brown and black, respective three colors, the 2015 limited blue edition, and two size formats, regular and passport. The starter k

Furikake is a Japanese topping which usually is a mixture of dried tuna, sesame seeds, salt, sliced or seasoned seaweed, etc. Furikake is mainly used to sprinkle over steamed rice and noodles, but it is also used for salads, soups, pasta and sushi rolls.   Here it goes a brief history… Around 1912, a pharmacist called Mr. Suekichi Yoshimaru of Futaba, came up with the idea to make a product with ground fish bones to compensate for a lack of calcium in the Japanese diet. Small fish w

  Who longs to be the beautiful woman, the striking princess that steals the show in all the famous books and movies? Having lovely, breathtaking eyes isn't limited to heroines in fairytales. You can become your own heroine and have stunning eyes thanks to Heroine Cosmetics! This Japanese brand of cosmetics is overwhelmingly popular. With these cosmetics, you can keep up your beauty 24/7 for reasonable prices! Here at J-Subculture, we'll introduce you to some of their mascaras, fals

For products, scroll down to the bottom ↓    Pink, rosy cheeks, puffy round in shape and big oval eyes that is KIRBY, a fictional character in NINTENDO's long line-up of heroes. Kirby is of cheerful nature, well-spirited and a gluttony for foods, which makes it all the more likable. However, as innocent as an impression Kirby might make, in the face of danger Kirby turns fearless without stepping back. With its cute appearance and small size, Kirby distinguishes itself from

Established in Japan in 1950, Midori is a Design Stationery brand of international repute - famous and admired for the smoothness of its MD paper, the quality of its brass products and its beautiful leather traveller's notebook. BRASS, an alloy of copper and zinc, has its own adorable gloss, and has been used in architecture, furniture and hardware, art and craftworks since antiquity. Over the years, its surface oxidizes to become a deep, tender color hue worthy of long appreciation. Some Midori

緑茶 (ryokucha) or Japanese green tea, is the top kind of tea that is consumed in Japan. There are many known health benefits from drinking green tea. For a beautiful life, drinking green tea is highly recommended, compared to its other tea counterparts. What is green tea made of though? And how is drinking green tea good for you? Let us at J-Subculture elaborate.  Japanese green tea is made from the plant, チャノキ (chanoki), or Camellia sinensis. The image above is a picture of th

Japan is a country filled to the brim with avid chopstick users. People acquire the skill to use chopsticks from an early age. Since chopsticks are a big part of Japanese food culture, you can find them in all sorts of designs in Japan. We at J-Subculture like to keep tabs on the assorted designs of chopsticks and today we'd like to talk about combat chopsticks! It's about time you've ditched the drab, wooden ones, isn't it? Man, do I know the struggle...  So combat chopsticks--what are th

    Gentle Strokes, Pastel Colors MILDLINER is the name of a series of lightly colored highlighters produced by the stationery company Zebra. These highlighters come in a total of 15 different colors, separated by their color type. Through these highlighters, you can not only highlight the text you need to make catch the eyes, but also use them for artsy purposes, such as drawing in your notebooks. What makes MILDLINER stand out from all the rest of the highlighters avaliable in

My Neighbor Totoro is one of the best known Japanese animation movies of all time, and probably the best movie from its animation studio, Ghibli Studio. For most of us My Neighbor Totoro was our first Japanese animation movie, the one who introduce us to the Japanese animation, and in many cases the movie who awakened our interest.  This beautiful story and one of its main characters, Totoro, that scary and at the same time cute monster, teach us to protect and love the mother na

 Mandom's product line, GATSBY, provides a wide selection of grooming products specifically for men. GATSBY products provide total support for men who want to and heighten/improve their hair, skin, and body odor. GATSBY products have been sold in Japan since 1978 by Mandom Corporation. Its products don't follow the trends for what is cool and stylish for men--they set the trends! GATSBY is the main product created and sold by Mandom Corporation. Its mission is, "to support me