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J-SUBCULTURE NEWS

Sumikko Gurashi Plushies!
  ”すみっコぐらし” How about a comfortable life living in the corner? These adorable friends feel at ease when they're sitting in the end seats of a train, packed at a single table in a cafe, and simply lying together in the nook of the room. It's a lifestyle that keeps these friends cozy and snug. Let's take a look at these "things in the corner," shall we? すみっコぐらし (Sumikko Gurashi) are characters from San-x that are highly popular in
Shiseido - Perfect Whip
  One of the hottest Japanese beauty products right now is the "Perfect" series by Shiseido Senka. In particular, "Perfect Whip" is one of the most popular of them all. This is a must for anyone who actually cares about their skin and wants an effective and affordable skin care product. Perfect Whip is a type of facial foam you can use easily through squeezing it out of its light blue tube. It only requires a pea-sized amount of create lots of rich lather, and usually co
Japanese Leg Aesthetics
There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib
【Special Feature】SWORD ART ONLI...
Sword Art Online Special! From 2012 started the anime series of Swort Art Online (ソードアート・オンライン; abbr.: SAO). Since we also handle many SAO goods at our shop, we introduce them here for you!
Kokuyo Stapleless Staplers!
Stapleless staplers?! What are those?! These AMAZING works of stationery are as just as their name implies; they're staplers that don't use staples! So wait, how are they staplers if they don't use staples? Let's find out. The acclaimed company of Japanese stationeries, Kokuyo, has produced a one of a kind item that will certainly rock your world. They look like staplers, have the same function of a stapler, and they are truly called "staplers," but their designs a
amiibo for Wii U and New Ninten...
For products, scroll down to the bottom ↓ AMIIBO distributed by NINTENDO is a game accessory figure with a built-in IC-CHIP.  The figures can be read into the WII U ‘Wii U GamePad’, the ‘NEW NINTENDO  3DS (incl. XL)’ as well as the 'NINTENDO 2DS' systems, whereby it allows players to enjoy various interlinked activities within the game, such as training characters or collecting all kinds of bonus content for compatible software. The IC-chip embeds two
Pilot Hi-Tec-C Maica!
Founded in 1918, Pilot Pen Corporation is the largest pen manufacturer in Japan, for the general consumer market, some of Pilot's famed product lines include Hi-Tec-C gel ink pens. We want to introduce you which is a solid upgrade to Pilot´s hit product, the Hi-Tec-C Maica. Available in many colors, this pen´s name, "Maica" or "My Color", encourages you to choose your favorite one.  With a rounded design and slightly heavier bod
Fluffy & Soft - Biore Marshmall...
  Introducing Biore's Marshmallow Whip Facial Wash! Marshmallow マシュマロ is for how plush it is, and whip ホイップ is short for whipped cream, to express how gentle and soft it is. This facial wash is practically everyone's dreams. There isn't a facial wash out there as fluffy as this one! This facial wash comes in a pump bottle you can use to instantly creare fine bubbles that will cleanse your pores effectively. It applies skin purifying technology that compliments and improve
Tombow Mono Zero Eraser!
It´s not the first time we talk about Japan´s favorite eraser, Tombow´s Mono eraser, we already introduced you the fantastic Tombow Mono One eraser, a extremely compact, convenient and refillable Tombow Mono eraser. This time we bring you something even better, the super useful Tombow Mono Zero Eraser!  Imagine that you combine a Tombow Mono standard eraser and a mechanical pencil, that´s exactly what the Tombow Mono Zero is. This is probably the world´s thinn
Japanese Makeup - Eyelashes
A popular must-do for Japanese-styled make up is putting on false eyelashes. Japanese people tend to have eyelashes that are fine and short. Since most Japanese people want to go for the dolly-eyed, anime-styled look of bigger, fuller eyes, many use false eyelashes when putting on their makeup. Putting on false eyelashes volumize one's eyes, producing a more open-eyed, brighter look. False eyelashes are a staple to "kawaii" make up and fashion. Depending on the type and color of the ey