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Established in Japan in 1950, Midori is a Design Stationery brand of international repute - famous and admired for the smoothness of its MD paper, the quality of its brass products and its beautiful leather traveller's notebook. BRASS, an alloy of copper and zinc, has its own adorable gloss, and has been used in architecture, furniture and hardware, art and craftworks since antiquity. Over the years, its surface oxidizes to become a deep, tender color hue worthy of long appreciation. Some Midori

緑茶 (ryokucha) or Japanese green tea, is the top kind of tea that is consumed in Japan. There are many known health benefits from drinking green tea. For a beautiful life, drinking green tea is highly recommended, compared to its other tea counterparts. What is green tea made of though? And how is drinking green tea good for you? Let us at J-Subculture elaborate.  Japanese green tea is made from the plant, チャノキ (chanoki), or Camellia sinensis. The image above is a picture of th

Shogi, also known as Japanese chess, is a two-player strategy board game. Its earliest predecessor of the game, chaturanga, originated in India in the 6th century was brought to Japan where it spawned a number of variants. Two players, Sente (Black; more literally, person with the first move) and Gote (White; person with the second move), play on a board composed of rectangles in a grid of 9 ranks (rows) by 9 files (columns).   The rectangles are undifferentiated by marking or color. The bo

【J-SUB Shop Product Introductions – Pikachu related Items】 Pikachu debuts in Hollywood!!!!!!!!!!! And that is for the first time in live-action for Pikachu! From appearance he looks all cute and snugly…but inside a “middle-aged man”?! Hilarous ((*´∀｀)) Not only in Japan, but much-loved around the world, this Pikachu finally receives its long-awaited live-action movie adaption☆ Have you taken a closer look at it yet? We thought to take up on the occa

Founded in 1918, Pilot Pen Corporation is the largest pen manufacturer in Japan, for the general consumer market, some of Pilot's famed product lines include Hi-Tec-C gel ink pens. We want to introduce you which is a solid upgrade to Pilot´s hit product, the Hi-Tec-C Maica. Available in many colors, this pen´s name, "Maica" or "My Color", encourages you to choose your favorite one.  With a rounded design and slightly heavier bod

Mystic, sexy, irresistible, powerful - stage free for some girl action with KOTOBUKIYA's BISHOUJO lineup. Bishoujo (美少女) is a Japanese term used to refer to pretty girls/women and this description couldn't live up more to its very name other than with this beautifully crafted statue series. Bishoujo female characters are in inspired from several famous licences of comic book, movie and video game heroines such as STREET FIGHTER, MARVEL and DC COMICS, TEKKEN and others. Typical the statues

 For products, scroll down to the bottom ↓ Who would have thought?! The Japanese discover their renowned swords again. In particular younger generations get hooked to the ancient weapons, the status symbol of the venerated Japanese knights of old - the samurai. The increased interest into the blade, however, can't only be seen with men, but also young women are surprisingly drawn to the topic, be it for KATANA (the Japanese word for sword) swordplay and dance exercise classes or

From the hatching of the egg until the last beep does us part... ...TAMAGOTCHI are palm-sized, commonly egg-shaped handheld devices from BANDAI, housing a digital pet that needs to be pampered and reared until it is fully grown up. Compared to the first TAMAGOTCHI that came out back in the mid 90's, which was very simple in design and operations, latest versions are much more sophisticated with numerous features and downloadable app functions to add to the excitement of the players. Meanwhile th

  MUJI (Mujirushi, 無印良品) is a Japanese company that revolves around the idea of a "no brand" concept and utmost simplicity. Through their natural, soft, and aesthetic products, they've captured the hearts of many around the world. Each product is carefully made through a process that is both good for the environment and also ensuring of good quality. With fresh and clean ideas come items that will make our lives better. One of their well known products is their cut cotton

    Gentle Strokes, Pastel Colors MILDLINER is the name of a series of lightly colored highlighters produced by the stationery company Zebra. These highlighters come in a total of 15 different colors, separated by their color type. Through these highlighters, you can not only highlight the text you need to make catch the eyes, but also use them for artsy purposes, such as drawing in your notebooks. What makes MILDLINER stand out from all the rest of the highlighters avaliable in