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  「一髪、二姿」(ichikami, nisugata). These are the words that have been passed down since old times in Japan. By taking care of your hair through keeping it shiny, healthy, and smooth, you can bring out the beauty within you. As you may know, the Japanese care for their hair as much as they care for life. Having beautiful hair is life. With hair that is glossy and soft, you can feel beautiful from the inside and out. The line of hair care products, ICHIKAMI, was created with the sin

There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib

You'd be surprised to know the benefits of soy milk for your skin. The Japanese embrace the use of soy in their beauty products because it's natural and does wonders for the skin. Today we at J-Subculture would like to introduce you to a line of soy milk beauty products called Nameraka Honpo Soy Milk Isoflavone! In these soy milk beauty products, soy isoflavones are used. Through these beauty products, your skin condition will immediately improve. The soy isoflavones help to add moisture to you