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From the hatching of the egg until the last beep does us part... ...TAMAGOTCHI are palm-sized, commonly egg-shaped handheld devices from BANDAI, housing a digital pet that needs to be pampered and reared until it is fully grown up. Compared to the first TAMAGOTCHI that came out back in the mid 90's, which was very simple in design and operations, latest versions are much more sophisticated with numerous features and downloadable app functions to add to the excitement of the players. Meanwhile th

Shopping Studio Ghibli Merchandise Anywhere from Japan From Howl’s Moving Castle to My Neighbor Totoro, the Studio Ghibli has left an indelible mark on the hearts of millions. But did you know you can bring a piece of that magic into your home? At J-Subculture, we make it easier than ever for international fans to access Studio Ghibli merchandise, straight from Japan. J-Subculture is your ultimate destination for  the world of Studio Ghibli figures and collectibles. Why Studio G

 In Japan, we have a culture of taking baths over showers. Baths are not only for cleaning ourselves, but also for having a relaxing time by yourself or even with family members! To soak in a tub of hot water, forgetting about one's troubles at the end of the day...isn't that soothing?    To make bath time even more comfortable, there are Japanese bath salts you can use! There are various bath salts to suit one's needs. They come in many fragrances and colors. Some use oils from

You'd be surprised to know the benefits of soy milk for your skin. The Japanese embrace the use of soy in their beauty products because it's natural and does wonders for the skin. Today we at J-Subculture would like to introduce you to a line of soy milk beauty products called Nameraka Honpo Soy Milk Isoflavone! In these soy milk beauty products, soy isoflavones are used. Through these beauty products, your skin condition will immediately improve. The soy isoflavones help to add moisture to you