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You'd be surprised to know the benefits of soy milk for your skin. The Japanese embrace the use of soy in their beauty products because it's natural and does wonders for the skin. Today we at J-Subculture would like to introduce you to a line of soy milk beauty products called Nameraka Honpo Soy Milk Isoflavone! In these soy milk beauty products, soy isoflavones are used. Through these beauty products, your skin condition will immediately improve. The soy isoflavones help to add moisture to you

As you already know, Studio Ghibli is a Japanese animation film studio based in Koganei, Tokyo (Japan), and founded on June 15, 1985. "Spirited Away" (2001) was their highest success, grossing over US$290 million worldwide and also winning a Golden Bear in 2002 and an Academy Award for Best Animated Feature Film in 2003. Many of their works have won the Animage Anime Grand Prix award, and four have won the Japan Academy Prize for Animation of the Year. Five of Studio Ghibli's films rec

Japanese make up, cosmetics, and fashion has its own set of ideals. One key point of Japanese make up application is to increase the size of one's eyes. In Japan, having a pair of large eyes with double eyelids gives off a beautiful, radiant appearance. That is why there are tons of beauty products out there that aid to increase the size of one's eyes. There are many ways you can achieve larger eyes by using cosmetics. Some people draw deep, black lines using eyeliner to trace the eyes

 Apica CO., Ltd has produced high quality notebooks they like to call, Apica Premium C.D. Notebooks. The C.D. stands for "classical design." Apica has reached all the marks that meet the satisfaction of passionate writers through these notebooks. They've taken heavy consideration into the very design of these notebooks, from the binding to the quality of the paper used. These notebooks certaintly live up to their "premium" titles. There are so many reasons why these not

  To those with a great memory, you probably remember that we've introduced to you before a series of adorable animal mini clips by the Japanese stationery company. (Interested in this product? click the following link for details: www.j-subculture.com/guides/sub/623). Today at J-Subculture, we'd like to introduce you to a different adorable series from Midori. They're Midori Mini Magnets! Midori's stationery game is going on strong with these perfectly tiny and pra

As a truly lover of carrying with yourself all of your dispositives, pencils, notebooks, notepads, smartphones, tablets, computer chargers, etc., you will surely prefer to keep all this important stuff well organized. There are many options out there, but today we offer to you the best bag you can ever dream. It is a super cute and powerful organizer, and as you will see, incredibly easy to take it with you anywhere you go and with all its compartments, which are specially designed for all kind

  During the winter holidays, it is absolutely essential to relax. With long hours at work, you must be exhausted. Why don't you give your tired eyes a well deserved rest with KAO Megurhythm Eye Masks? What are KAO Megurhythm Eye Masks? This brilliant invention is the answer to all your weary eyed problems! Apply these eye masks to your eyes when they're closed and feel its magic. Each set of eye masks produces steam the temperature of approx. 40°C that comfortably soothes your eyes. Y

【J-SUB Shop Product Introductions - Stationery related Items】 Highly sought after! The Pilot Iroshizuku (色彩雫) 50ml Bottle Ink Series✧°˖✧˖° The special feature of the Iroshizuku fountain pen ink series is really its array of colors! Inspired by Japan’s natural beauty and scenery, the inks come in unique coloration. With the thickness of the pen tip and the strength given when writing, the settling of the ink and the whispering of the pen can be changed to various ap

 For products, scroll down to the bottom ↓ Who would have thought?! The Japanese discover their renowned swords again. In particular younger generations get hooked to the ancient weapons, the status symbol of the venerated Japanese knights of old - the samurai. The increased interest into the blade, however, can't only be seen with men, but also young women are surprisingly drawn to the topic, be it for KATANA (the Japanese word for sword) swordplay and dance exercise classes or

For products, scroll down to the bottom ↓     It’s about time we dedicate an article to the hugely popular hobby of GUNPLA (ガンプラ Ganpura), which has been around for decades with a devoted and growing fan community in its homeland as well as abroad. Gunpla is the abbreviation (oh how Japanese like to abbreviate things!) of the words GUNDAM + PLASTIC MODEL and the products are manufactured by the renowned Japanese toy company BANDAI. Gunpla are customizable assemb