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From the hatching of the egg until the last beep does us part... ...TAMAGOTCHI are palm-sized, commonly egg-shaped handheld devices from BANDAI, housing a digital pet that needs to be pampered and reared until it is fully grown up. Compared to the first TAMAGOTCHI that came out back in the mid 90's, which was very simple in design and operations, latest versions are much more sophisticated with numerous features and downloadable app functions to add to the excitement of the players. Meanwhile th

  One of the hottest Japanese beauty products right now is the "Perfect" series by Shiseido Senka. In particular, "Perfect Whip" is one of the most popular of them all. This is a must for anyone who actually cares about their skin and wants an effective and affordable skin care product. Perfect Whip is a type of facial foam you can use easily through squeezing it out of its light blue tube. It only requires a pea-sized amount of create lots of rich lather, and usually co

  Nintendo is back with an extremely kawaii Yoshi game! Yoshi's Woolly World! Here's the link to Nintendo's YT vid that shows the cuteness of Yarn Yoshi: youtu.be/FhR77B6UoQ0 In this grand adventure, you can travel a whole new world that's completely made out of colorful yarn and patchwork! It's ridiculously adorable! The story goes like this.  Everything is peaceful on Craft Island...until Kamek comes and turns all the Yoshis into yarn! In order to put his fr

  ”すみっコぐらし” How about a comfortable life living in the corner? These adorable friends feel at ease when they're sitting in the end seats of a train, packed at a single table in a cafe, and simply lying together in the nook of the room. It's a lifestyle that keeps these friends cozy and snug. Let's take a look at these "things in the corner," shall we? すみっコぐらし (Sumikko Gurashi) are characters from San-x that are highly popular in

You behold a beautiful scenery that leaves deep impressions, sit in a coffee shop to unwhide from a busy sightseeing tour through the city or a philosophic moment comes to as you wait at a remote railway station, with MIDORI's Travel's Notebook series you may capture the essence of the those very moments and make it an unforgettable memory. The notebooks come in two, brown and black, respective three colors, the 2015 limited blue edition, and two size formats, regular and passport. The starter k

緑茶 (ryokucha) or Japanese green tea, is the top kind of tea that is consumed in Japan. There are many known health benefits from drinking green tea. For a beautiful life, drinking green tea is highly recommended, compared to its other tea counterparts. What is green tea made of though? And how is drinking green tea good for you? Let us at J-Subculture elaborate.  Japanese green tea is made from the plant, チャノキ (chanoki), or Camellia sinensis. The image above is a picture of th

Japanese make up, cosmetics, and fashion has its own set of ideals. One key point of Japanese make up application is to increase the size of one's eyes. In Japan, having a pair of large eyes with double eyelids gives off a beautiful, radiant appearance. That is why there are tons of beauty products out there that aid to increase the size of one's eyes. There are many ways you can achieve larger eyes by using cosmetics. Some people draw deep, black lines using eyeliner to trace the eyes

You'd be surprised to know the benefits of soy milk for your skin. The Japanese embrace the use of soy in their beauty products because it's natural and does wonders for the skin. Today we at J-Subculture would like to introduce you to a line of soy milk beauty products called Nameraka Honpo Soy Milk Isoflavone! In these soy milk beauty products, soy isoflavones are used. Through these beauty products, your skin condition will immediately improve. The soy isoflavones help to add moisture to you

A popular must-do for Japanese-styled make up is putting on false eyelashes. Japanese people tend to have eyelashes that are fine and short. Since most Japanese people want to go for the dolly-eyed, anime-styled look of bigger, fuller eyes, many use false eyelashes when putting on their makeup. Putting on false eyelashes volumize one's eyes, producing a more open-eyed, brighter look. False eyelashes are a staple to "kawaii" make up and fashion. Depending on the type and color of the ey

The ZEBRA SURARI EMULSION Ink pen is a innovation in ink history, the Japanese pen company Zebra develop a new ink type for their ZEBRA SURARI EMULSION ink pen line. This new emulsion ink combines, in a perfect balance, an oil-based ballpoint and gel pen ink, bringing smoothness and vibrant colors at the same time, an amazing development!   Available in multiple tip sizes and vibrant colors, ZEBRA'S emulsion is water resistant, smear-proof and even smoother than low friction ballpoint pens