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  MUJI (Mujirushi, 無印良品) is a Japanese company that revolves around the idea of a "no brand" concept and utmost simplicity. Through their natural, soft, and aesthetic products, they've captured the hearts of many around the world. Each product is carefully made through a process that is both good for the environment and also ensuring of good quality. With fresh and clean ideas come items that will make our lives better. One of their well known products is their cut cotton

  To those with a great memory, you probably remember that we've introduced to you before a series of adorable animal mini clips by the Japanese stationery company. (Interested in this product? click the following link for details: www.j-subculture.com/guides/sub/623). Today at J-Subculture, we'd like to introduce you to a different adorable series from Midori. They're Midori Mini Magnets! Midori's stationery game is going on strong with these perfectly tiny and pra

Few weeks ago we introduce you the SYLVANIAN FAMILIES one of the best known dollhouse sets ever. Created by the Japanese company Epoc in 1985, Sylvanian Families is a collectible line of dollhouses and animal figures. Although first Sylvanian Families were made of porcelain, nowadays they are made of other materials like plastic, metal and fake fur.     In our previous post we introduce you a carefully selected list of our best deals on Sylvanian Families sets and figures, today we wan

Sword Art Online Special! From 2012 started the anime series of Swort Art Online (ソードアート・オンライン; abbr.: SAO). Since we also handle many SAO goods at our shop, we introduce them here for you!

My Neighbor Totoro is one of the best known Japanese animation movies of all time, and probably the best movie from its animation studio, Ghibli Studio. For most of us My Neighbor Totoro was our first Japanese animation movie, the one who introduce us to the Japanese animation, and in many cases the movie who awakened our interest.  This beautiful story and one of its main characters, Totoro, that scary and at the same time cute monster, teach us to protect and love the mother na

For products, scroll down to the bottom ↓    Pink, rosy cheeks, puffy round in shape and big oval eyes that is KIRBY, a fictional character in NINTENDO's long line-up of heroes. Kirby is of cheerful nature, well-spirited and a gluttony for foods, which makes it all the more likable. However, as innocent as an impression Kirby might make, in the face of danger Kirby turns fearless without stepping back. With its cute appearance and small size, Kirby distinguishes itself from

  Midori MD Notebooks are for lovers of the best notebooks the world has to offer, and these notebooks happen to be the best. The "MD" stands for "minimum design." These notebooks are simple, aesthetic, and are practically made to suit true writers out there. Why use anything lower than the high quality you deserve?  With its soft pages, you can open these notebooks with ease, keeping them in place so you can continue to write smoothly. The balance of white brings

【J-SUB Shop Product Introductions - Stationery related Items】 Highly sought after! The Pilot Iroshizuku (色彩雫) 50ml Bottle Ink Series✧°˖✧˖° The special feature of the Iroshizuku fountain pen ink series is really its array of colors! Inspired by Japan’s natural beauty and scenery, the inks come in unique coloration. With the thickness of the pen tip and the strength given when writing, the settling of the ink and the whispering of the pen can be changed to various ap

  Yoshi, everyone's favorite green dinosaur, comes in plushie form! Nothing can get more adorable than this. With his lovable features heightened by the soft, plushy material, Yoshi plushies have become all the rage for any Nintendo fan out there.  Yoshi has been a well-played character throughout many Nintendo Mario game series over the years. Compared to other famous characters like Mario and Luigi, he doesn't have a specific "power." However, Yoshi is able to ground pound

There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib