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  「一髪、二姿」(ichikami, nisugata). These are the words that have been passed down since old times in Japan. By taking care of your hair through keeping it shiny, healthy, and smooth, you can bring out the beauty within you. As you may know, the Japanese care for their hair as much as they care for life. Having beautiful hair is life. With hair that is glossy and soft, you can feel beautiful from the inside and out. The line of hair care products, ICHIKAMI, was created with the sin

 For products, scroll down to the bottom ↓ Who would have thought?! The Japanese discover their renowned swords again. In particular younger generations get hooked to the ancient weapons, the status symbol of the venerated Japanese knights of old - the samurai. The increased interest into the blade, however, can't only be seen with men, but also young women are surprisingly drawn to the topic, be it for KATANA (the Japanese word for sword) swordplay and dance exercise classes or

We are always looking for the best options for the creative people out there, specially for artists and manga drawers! And here we have the most amazing starter pack you would ever dream because with this Deleter item you will be able to start your drawer career!   These incredible kits are perfect for beginners. Some of these kits include a brochure explaining how to do book making, 4 sheets of drawing paper, 6 sheets of A4 grid paper, Deleter Jr Screentone, Tone Hera, Neopiko Line3, 0.05m

Washi paper was first made in Japan, it's usually made using fibers from the bark of an specific Japanese tree called "gampi", the paper mulberry or the "Mitsumata" bush. It can be also made using other materials like wheat, hemp, bamboo or rice, and his name means "Japanese paper", this term is used to describe the paper made by hand.  This paper is used for making the Washi Tapes, they're cute, they're Japanese and they're perfect for decor or packaging. Due

Splatoon is a video game developed and published by Nintendo for the Wii U. The game centers around characters known as Inklings—beings that can transform between humanoid and squid forms, and hide or swim through colored ink sprayed on surfaces using gun or brush-based weaponry. Splatoon features several game modes, including 4-on-4 online multiplayer and a single player campaign. Splatoon players control characters called Inklings, who have the ability to shape-shift between human and s

    Gentle Strokes, Pastel Colors MILDLINER is the name of a series of lightly colored highlighters produced by the stationery company Zebra. These highlighters come in a total of 15 different colors, separated by their color type. Through these highlighters, you can not only highlight the text you need to make catch the eyes, but also use them for artsy purposes, such as drawing in your notebooks. What makes MILDLINER stand out from all the rest of the highlighters avaliable in

【J-SUB Shop Product Introductions – Beauty & Health related Items】 High in demand also at our company, we introduce you to a very popular series of skin care products from Japan! In this article we talk about the basic skin care lines of HADALABO GOKUJUN Moisturizing Skin Care (肌研 極潤), HATOMUGI Skin Conditioner (ハトムギ化粧水), KIKUMASAMUNE Sake Skin Care (日本酒化粧水) & MUJI Sensitive Skin Care (MUJI 化粧水): These 4 brands are much appreciated in J

In J-Subculture we are big fan of the Japanese stationery brands and Tombow is one of our favourite ones, we already introduce you some of their best products like the Tombow AirPress Pen, with a cool characteristic, the capacity to write even when you are doing overhead, thanks to his unique air pressure system.   Today we want to introduce you another cool stationery product developed by Tombow, the Tombow Zoom Multi Function Pen and Mechanical Pencil.  Sometimes, when you are

【PRODUCT INTRODUCTIONS - Detective Conan related Items】 Thrill & excitement with Detective Conan, our feature article today☆ The 23rd anime film of the Case Closed series is now out in theaters with “Detective Conan: Fist of the Blue Sapphire” and it’s a huge success! On its opening day in Japan, the anime made a new box-office revenue record for the franchise breaking through the 400 mio. Yen mark, surpassing previous films of the series ＼(^o^)／ Also our anime-l