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What is collagen? Collagen is the most common protein that is produced in the human body. Collagen has various roles to benefit the body, but the most visible role is its power over our skin. Collagen makes the mold of our skin and strengthens it while helping replace and restore dead skin cells. When we're young, the natural process of producing collagen is consistent. However, as we age, the production of collagen in our bodies declines, making our skin sag and leading a quicker path to wrinkl

  For nearly 70 years, Pentel has supplied the world with the highest quality products, in fact Pentel invented roller ball technology...the smoothest way to express ideas.  Today we want to introduce you The Pentel Fude Touch Sign Pen, a must-have for every cartoonist and ink artist, a version of the popular and long-lived Pentel Sign Pen, but with a brush tip, adds a further dimension to the popular Sign Pen, capable of expressive strokes with its flexible fibre tip. This felt tip br

【J-SUBCULTURE-Shop Product Introductions】 Proven popular at J-Subculture for the last 5 to 6 years straight, the KRACIE sweets series! That all kinds of things can be made out of these sweets is a big hit with kids♪♪ Also gathering with family and friends to do some cookin' makes for swell moments! Like having fun comparing who does it most skillfully and such playful activities. Of course!! when completed you can joyfully eat them :)! There are also many other types of sw

  Blendy Stick, a series of instant drinks you can make right at your home! Quick, easy, and flavorful, you'll be able to enjoy the feeling of having a cafe experience without having to step out of the door. There is a large variety of Blendy Sticks to choose from, from coffee au lait variations to tea, hot cocoa, and even Japanese matcha: To brew up a cup of genuine au lait drinks, first take out a stick, open and pour its contents into your mug or cup. Each stick comes in a compac

  One of the hottest Japanese beauty products right now is the "Perfect" series by Shiseido Senka. In particular, "Perfect Whip" is one of the most popular of them all. This is a must for anyone who actually cares about their skin and wants an effective and affordable skin care product. Perfect Whip is a type of facial foam you can use easily through squeezing it out of its light blue tube. It only requires a pea-sized amount of create lots of rich lather, and usually co

Pentel is one of our favorite Japanese stationery goods company, their products design and manufacture follows the most strict quality control standards. Pentel's designs are characterized by that peculiar Japanese way of thinking, and their Pentel Multi 8 multi pen is a shining example of this. Available in two different versions, the Pentel Multi 8 lead holder and the Pentel Multi 8 Ballpoint and Lead Holder. The definitive multi pen!   The Pentel Multi 8 lead holder is able to hold 8 dif

【J-SUBCULTURE-Shop Product Introductions】 Everyone, are you doing your daily face pack? Like in the mornings when getting up or before going to bed for a nights sleep…when applying facial masks, the skin feels it tightens nicely, proving a pleasant sensation, right (*^_^*) There are various different face mask packs available on the market, so we introduce them here in our shop for your choice! Please find your matching face pack for your daily care routine (^^)/

 For products, scroll down to the bottom ↓   As the name COTTON LABO implies, the Japanese company has dedicated its business to the sole manufacturing of goods made of this fluffy, soft stable. In particular Cotton Labo's 100% ORGANIC COTTON PUFFS enjoy a steady demand at our shop. Besides small quantity purchases by private clients, we have therefore set up a WHOLESALE program to cater also larger volumes to businesses. Although the items are categorized as beauty products

  Introducing Biore's Marshmallow Whip Facial Wash! Marshmallow マシュマロ is for how plush it is, and whip ホイップ is short for whipped cream, to express how gentle and soft it is. This facial wash is practically everyone's dreams. There isn't a facial wash out there as fluffy as this one! This facial wash comes in a pump bottle you can use to instantly creare fine bubbles that will cleanse your pores effectively. It applies skin purifying technology that compliments and improve

There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib