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What is collagen? Collagen is the most common protein that is produced in the human body. Collagen has various roles to benefit the body, but the most visible role is its power over our skin. Collagen makes the mold of our skin and strengthens it while helping replace and restore dead skin cells. When we're young, the natural process of producing collagen is consistent. However, as we age, the production of collagen in our bodies declines, making our skin sag and leading a quicker path to wrinkl

For products, scroll down to the bottom ↓     It’s about time we dedicate an article to the hugely popular hobby of GUNPLA (ガンプラ Ganpura), which has been around for decades with a devoted and growing fan community in its homeland as well as abroad. Gunpla is the abbreviation (oh how Japanese like to abbreviate things!) of the words GUNDAM + PLASTIC MODEL and the products are manufactured by the renowned Japanese toy company BANDAI. Gunpla are customizable assemb

For products, scroll down to the bottom ↓   On your marks, splat or get splattered!    SPLATOON for the WII U brings a fresh stroke into NINTENDO's game landscape and squids have probably never seen such a rapid rise in popularity - even if it is not for the palatine, then for the screen, as the INKLINGS, who can shape shift easily between humanoid and squid form, chase each other around the bizarre city of INKOPOLIS.  After many year

The ZEBRA SURARI EMULSION Ink pen is a innovation in ink history, the Japanese pen company Zebra develop a new ink type for their ZEBRA SURARI EMULSION ink pen line. This new emulsion ink combines, in a perfect balance, an oil-based ballpoint and gel pen ink, bringing smoothness and vibrant colors at the same time, an amazing development!   Available in multiple tip sizes and vibrant colors, ZEBRA'S emulsion is water resistant, smear-proof and even smoother than low friction ballpoint pens

Saint Seiya Special! Saint Seiya for which the original anime series started in 1986! Currently the latest production is being distributed via Netflix ! The unceasingly popular Saint Seiya☆ Also at J-Subculture we handle various related goods, so we introduce them here♪

Splatoon is a video game developed and published by Nintendo for the Wii U. The game centers around characters known as Inklings—beings that can transform between humanoid and squid forms, and hide or swim through colored ink sprayed on surfaces using gun or brush-based weaponry. Splatoon features several game modes, including 4-on-4 online multiplayer and a single player campaign. Splatoon players control characters called Inklings, who have the ability to shape-shift between human and s

You behold a beautiful scenery that leaves deep impressions, sit in a coffee shop to unwhide from a busy sightseeing tour through the city or a philosophic moment comes to as you wait at a remote railway station, with MIDORI's Travel's Notebook series you may capture the essence of the those very moments and make it an unforgettable memory. The notebooks come in two, brown and black, respective three colors, the 2015 limited blue edition, and two size formats, regular and passport. The starter k

Instant and cup noodles are a well known Asian and Japanese food. In fact instant noodles were invented by Mr Momofuku Ando which is probably one of the most important persons in Japan´s modern history. His company´s name is known around the world and the first one to produce instant noodles, Nissin Foods. This company´s main product, the well known "Cup Noodle" it is sold throughout the world.  According to a poll made in Japan on year 2000,

Your child is sleepy… he or she needs to go to bed, but he won´t fall asleep if he doesn´t have with himself a particular, close and spongy friend. He doesn´t want any kind of plushy doll… he has the perfect friend already, and its name is Anpanman! And what your child needs is an Anpanman sweet and plushy doll!! Every cute and super funny Anpanman characters are perfectly well designed in order to be perfect to huge… your kids they are going to love them!

【J-SUB Shop Product Introductions – Beauty & Health related Items】 High in demand also at our company, we introduce you to a very popular series of skin care products from Japan! In this article we talk about the basic skin care lines of HADALABO GOKUJUN Moisturizing Skin Care (肌研 極潤), HATOMUGI Skin Conditioner (ハトムギ化粧水), KIKUMASAMUNE Sake Skin Care (日本酒化粧水) & MUJI Sensitive Skin Care (MUJI 化粧水): These 4 brands are much appreciated in J