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  MUJI (Mujirushi, 無印良品) is a Japanese company that revolves around the idea of a "no brand" concept and utmost simplicity. Through their natural, soft, and aesthetic products, they've captured the hearts of many around the world. Each product is carefully made through a process that is both good for the environment and also ensuring of good quality. With fresh and clean ideas come items that will make our lives better. One of their well known products is their cut cotton

From the hatching of the egg until the last beep does us part... ...TAMAGOTCHI are palm-sized, commonly egg-shaped handheld devices from BANDAI, housing a digital pet that needs to be pampered and reared until it is fully grown up. Compared to the first TAMAGOTCHI that came out back in the mid 90's, which was very simple in design and operations, latest versions are much more sophisticated with numerous features and downloadable app functions to add to the excitement of the players. Meanwhile th

緑茶 (ryokucha) or Japanese green tea, is the top kind of tea that is consumed in Japan. There are many known health benefits from drinking green tea. For a beautiful life, drinking green tea is highly recommended, compared to its other tea counterparts. What is green tea made of though? And how is drinking green tea good for you? Let us at J-Subculture elaborate.  Japanese green tea is made from the plant, チャノキ (chanoki), or Camellia sinensis. The image above is a picture of th

 Apica CO., Ltd has produced high quality notebooks they like to call, Apica Premium C.D. Notebooks. The C.D. stands for "classical design." Apica has reached all the marks that meet the satisfaction of passionate writers through these notebooks. They've taken heavy consideration into the very design of these notebooks, from the binding to the quality of the paper used. These notebooks certaintly live up to their "premium" titles. There are so many reasons why these not

Established in Japan in 1950, Midori is a Design Stationery brand of international repute - famous and admired for the smoothness of its MD paper, the quality of its brass products and its beautiful leather traveller's notebook. BRASS, an alloy of copper and zinc, has its own adorable gloss, and has been used in architecture, furniture and hardware, art and craftworks since antiquity. Over the years, its surface oxidizes to become a deep, tender color hue worthy of long appreciation. Some Midori

Saint Seiya Special! Saint Seiya for which the original anime series started in 1986! Currently the latest production is being distributed via Netflix ! The unceasingly popular Saint Seiya☆ Also at J-Subculture we handle various related goods, so we introduce them here♪

It´s not the first time we talk about Japan´s favorite eraser, Tombow´s Mono eraser, we already introduced you the fantastic Tombow Mono One eraser, a extremely compact, convenient and refillable Tombow Mono eraser. This time we bring you something even better, the super useful Tombow Mono Zero Eraser!  Imagine that you combine a Tombow Mono standard eraser and a mechanical pencil, that´s exactly what the Tombow Mono Zero is. This is probably the world´s thinn

 For products, scroll down to the bottom ↓   As the name COTTON LABO implies, the Japanese company has dedicated its business to the sole manufacturing of goods made of this fluffy, soft stable. In particular Cotton Labo's 100% ORGANIC COTTON PUFFS enjoy a steady demand at our shop. Besides small quantity purchases by private clients, we have therefore set up a WHOLESALE program to cater also larger volumes to businesses. Although the items are categorized as beauty products

  It's the beginning of the new year, which means that NOW the perfect time to put your best face forward. Why not switch things up with a new look? By using a new eyeshadow palette, you can achieve an appearance of allure and charm that you've never experienced before with what you normally use. CANMAKE Perfect Eyeshadow series offers various kinds of eyeshadows that come in pretty hues and convenient designs. Bring out the beauty in your eyes through these "too good to be true"

For products, scroll down to the bottom ↓ POKEMON, or Pocket Monsters written out, is a franchise centered around fictional creatures that often root or are inspired by Japanese folklore, which is filled with specters, demons, ghosts and other mystical beings of old. Since its launch in the mid-90's, Pokemon rapidly spread out and has firmly established itself as a top media franchise, representing an unprecedented phenomenon around the world. There are numerous video games, animated