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 For products, scroll down to the bottom ↓ Who would have thought?! The Japanese discover their renowned swords again. In particular younger generations get hooked to the ancient weapons, the status symbol of the venerated Japanese knights of old - the samurai. The increased interest into the blade, however, can't only be seen with men, but also young women are surprisingly drawn to the topic, be it for KATANA (the Japanese word for sword) swordplay and dance exercise classes or

  The beautiful rose helps us to express our love to someone close to us. Roses represent deep love, elegance, and beauty. Besides poetic significance, roses also offer amazing benefits to our health. While roses are believed to relieve tension and stress through its entrancing aroma, they also help balance and smoothen our skin, while also being able to bring color to our lips and cheeks. How can we truly enjoy these wonderful benefits from roses without having to go through the process of

There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib

Kuretake, founded in 1902, focuses on sumi-e inks for traditional brush calligraphy, pens and brush pens. Nowadays this modern Japanese company continues producing traditional ink. Their brush pens brushes are made with high quality hair making them some of the best pen brushes of the Japanese stationery, and today we want to introduce you one of their most colorful and best products, Kuretake Zig Letter Pens!  This stylish pen brings you the chance to pick your favorite pen body colo

【J-SUB Shop Product Introductions – Beauty & Health related Items】 High in demand also at our company, we introduce you to a very popular series of skin care products from Japan! In this article we talk about the basic skin care lines of HADALABO GOKUJUN Moisturizing Skin Care (肌研 極潤), HATOMUGI Skin Conditioner (ハトムギ化粧水), KIKUMASAMUNE Sake Skin Care (日本酒化粧水) & MUJI Sensitive Skin Care (MUJI 化粧水): These 4 brands are much appreciated in J

Furikake is a Japanese topping which usually is a mixture of dried tuna, sesame seeds, salt, sliced or seasoned seaweed, etc. Furikake is mainly used to sprinkle over steamed rice and noodles, but it is also used for salads, soups, pasta and sushi rolls.   Here it goes a brief history… Around 1912, a pharmacist called Mr. Suekichi Yoshimaru of Futaba, came up with the idea to make a product with ground fish bones to compensate for a lack of calcium in the Japanese diet. Small fish w

It´s not the first time we talk about Japan´s favorite eraser, Tombow´s Mono eraser, we already introduced you the fantastic Tombow Mono One eraser, a extremely compact, convenient and refillable Tombow Mono eraser. This time we bring you something even better, the super useful Tombow Mono Zero Eraser!  Imagine that you combine a Tombow Mono standard eraser and a mechanical pencil, that´s exactly what the Tombow Mono Zero is. This is probably the world´s thinn

  Midori MD Notebooks are for lovers of the best notebooks the world has to offer, and these notebooks happen to be the best. The "MD" stands for "minimum design." These notebooks are simple, aesthetic, and are practically made to suit true writers out there. Why use anything lower than the high quality you deserve?  With its soft pages, you can open these notebooks with ease, keeping them in place so you can continue to write smoothly. The balance of white brings

Sets available from JUNE 25, 2015: YAMATO (Standard) NAGATO (Amazon.jp Limited Edition) Set Content YAMATO: -PS Vita Face-Cover  -Protection Hard Pouch – White with images of KAGA and AKAGI (possible to store the Vita with face-cover mounted) -Cleaning Cloth with Anime Series Theme Set Content NAGATO: -PS Vita Face-Cover  -Protection Hard Pouch – Blue with image of AKATSUKI, HIBIKI, IKAZUCHI and INAZUMA (possible to store the Vita with face

In J-Subculture we are big fan of the Japanese stationery brands and Tombow is one of our favourite ones, we already introduce you some of their best products like the Tombow AirPress Pen, with a cool characteristic, the capacity to write even when you are doing overhead, thanks to his unique air pressure system.   Today we want to introduce you another cool stationery product developed by Tombow, the Tombow Zoom Multi Function Pen and Mechanical Pencil.  Sometimes, when you are