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There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib

 For products, scroll down to the bottom ↓ Who would have thought?! The Japanese discover their renowned swords again. In particular younger generations get hooked to the ancient weapons, the status symbol of the venerated Japanese knights of old - the samurai. The increased interest into the blade, however, can't only be seen with men, but also young women are surprisingly drawn to the topic, be it for KATANA (the Japanese word for sword) swordplay and dance exercise classes or

【J-SUB Shop Product Introductions – Pikachu related Items】 Pikachu debuts in Hollywood!!!!!!!!!!! And that is for the first time in live-action for Pikachu! From appearance he looks all cute and snugly…but inside a “middle-aged man”?! Hilarous ((*´∀｀)) Not only in Japan, but much-loved around the world, this Pikachu finally receives its long-awaited live-action movie adaption☆ Have you taken a closer look at it yet? We thought to take up on the occa

Stapleless staplers?! What are those?! These AMAZING works of stationery are as just as their name implies; they're staplers that don't use staples! So wait, how are they staplers if they don't use staples? Let's find out. The acclaimed company of Japanese stationeries, Kokuyo, has produced a one of a kind item that will certainly rock your world. They look like staplers, have the same function of a stapler, and they are truly called "staplers," but their designs a

  The beautiful rose helps us to express our love to someone close to us. Roses represent deep love, elegance, and beauty. Besides poetic significance, roses also offer amazing benefits to our health. While roses are believed to relieve tension and stress through its entrancing aroma, they also help balance and smoothen our skin, while also being able to bring color to our lips and cheeks. How can we truly enjoy these wonderful benefits from roses without having to go through the process of

It´s not the first time we talk about Japan´s favorite eraser, Tombow´s Mono eraser, we already introduced you the fantastic Tombow Mono One eraser, a extremely compact, convenient and refillable Tombow Mono eraser. This time we bring you something even better, the super useful Tombow Mono Zero Eraser!  Imagine that you combine a Tombow Mono standard eraser and a mechanical pencil, that´s exactly what the Tombow Mono Zero is. This is probably the world´s thinn

【J-SUB Shop Product Introductions – Beauty & Health related Items】 High in demand also at our company, we introduce you to a very popular series of skin care products from Japan! In this article we talk about the basic skin care lines of HADALABO GOKUJUN Moisturizing Skin Care (肌研 極潤), HATOMUGI Skin Conditioner (ハトムギ化粧水), KIKUMASAMUNE Sake Skin Care (日本酒化粧水) & MUJI Sensitive Skin Care (MUJI 化粧水): These 4 brands are much appreciated in J

    Gentle Strokes, Pastel Colors MILDLINER is the name of a series of lightly colored highlighters produced by the stationery company Zebra. These highlighters come in a total of 15 different colors, separated by their color type. Through these highlighters, you can not only highlight the text you need to make catch the eyes, but also use them for artsy purposes, such as drawing in your notebooks. What makes MILDLINER stand out from all the rest of the highlighters avaliable in

As a truly lover of carrying with yourself all of your dispositives, pencils, notebooks, notepads, smartphones, tablets, computer chargers, etc., you will surely prefer to keep all this important stuff well organized. There are many options out there, but today we offer to you the best bag you can ever dream. It is a super cute and powerful organizer, and as you will see, incredibly easy to take it with you anywhere you go and with all its compartments, which are specially designed for all kind

  Let the rich aromas take you to the resort of your dreams...introducing Kracie's Aroma Resort Body Milk series! This series of body milk features a variety of beauty products that will keep your skin supple and soft, while also giving you a wonderful scent! Each package has a beautiful design to match the individual scent. Some scents will sweep you right off your feet with their sweetness, while others will put you in a relaxing mood. You can choose freely between body milks to match the