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A popular must-do for Japanese-styled make up is putting on false eyelashes. Japanese people tend to have eyelashes that are fine and short. Since most Japanese people want to go for the dolly-eyed, anime-styled look of bigger, fuller eyes, many use false eyelashes when putting on their makeup. Putting on false eyelashes volumize one's eyes, producing a more open-eyed, brighter look. False eyelashes are a staple to "kawaii" make up and fashion. Depending on the type and color of the ey

Kuretake, founded in 1902, focuses on sumi-e inks for traditional brush calligraphy, pens and brush pens. Nowadays this modern Japanese company continues producing traditional ink. Their brush pens brushes are made with high quality hair making them some of the best pen brushes of the Japanese stationery, and today we want to introduce you one of their most colorful and best products, Kuretake Zig Letter Pens!  This stylish pen brings you the chance to pick your favorite pen body colo

  To those with a great memory, you probably remember that we've introduced to you before a series of adorable animal mini clips by the Japanese stationery company. (Interested in this product? click the following link for details: www.j-subculture.com/guides/sub/623). Today at J-Subculture, we'd like to introduce you to a different adorable series from Midori. They're Midori Mini Magnets! Midori's stationery game is going on strong with these perfectly tiny and pra

緑茶 (ryokucha) or Japanese green tea, is the top kind of tea that is consumed in Japan. There are many known health benefits from drinking green tea. For a beautiful life, drinking green tea is highly recommended, compared to its other tea counterparts. What is green tea made of though? And how is drinking green tea good for you? Let us at J-Subculture elaborate.  Japanese green tea is made from the plant, チャノキ (chanoki), or Camellia sinensis. The image above is a picture of th

Have you ever heard of the character, Domo? Domo is a famous character in Japan. He's a monster who constantly has his mouth open. There's no need to fear him though, because he's actually sweet and cuddly despite his looks. Domo or Domo-kun, is the official mascot character of NHK, which is Japan's national public broadcasting organization. His name is a Japanese pun from the word どうも (doumo). Domo means "hello there," which depicts Domo's kind and friendly nature.   

Founded in 1918, Pilot Pen Corporation is the largest pen manufacturer in Japan, for the general consumer market, some of Pilot's famed product lines include Hi-Tec-C gel ink pens. We want to introduce you which is a solid upgrade to Pilot´s hit product, the Hi-Tec-C Maica. Available in many colors, this pen´s name, "Maica" or "My Color", encourages you to choose your favorite one.  With a rounded design and slightly heavier bod

We live in the 21th century, and we are sure that everyone of you already knows who Pokemon is. But if you are a young parent, maybe your little children won´t still know this character and all the series about this little monster and all of his friends and their many adventures. In 2006 the famous franchise celebrated its 10th anniversary! Pokemon, as we know it, is a super multi-media video game, manga, trading card game and televised anime franchise. Firstly created and developed for G

  Introducing Biore's Marshmallow Whip Facial Wash! Marshmallow マシュマロ is for how plush it is, and whip ホイップ is short for whipped cream, to express how gentle and soft it is. This facial wash is practically everyone's dreams. There isn't a facial wash out there as fluffy as this one! This facial wash comes in a pump bottle you can use to instantly creare fine bubbles that will cleanse your pores effectively. It applies skin purifying technology that compliments and improve

Japanese make up, cosmetics, and fashion has its own set of ideals. One key point of Japanese make up application is to increase the size of one's eyes. In Japan, having a pair of large eyes with double eyelids gives off a beautiful, radiant appearance. That is why there are tons of beauty products out there that aid to increase the size of one's eyes. There are many ways you can achieve larger eyes by using cosmetics. Some people draw deep, black lines using eyeliner to trace the eyes

Shopping Studio Ghibli Merchandise Anywhere from Japan From Howl’s Moving Castle to My Neighbor Totoro, the Studio Ghibli has left an indelible mark on the hearts of millions. But did you know you can bring a piece of that magic into your home? At J-Subculture, we make it easier than ever for international fans to access Studio Ghibli merchandise, straight from Japan. J-Subculture is your ultimate destination for  the world of Studio Ghibli figures and collectibles. Why Studio G