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Sword Art Online Special! From 2012 started the anime series of Swort Art Online (ソードアート・オンライン; abbr.: SAO). Since we also handle many SAO goods at our shop, we introduce them here for you!

  Nintendo is back with an extremely kawaii Yoshi game! Yoshi's Woolly World! Here's the link to Nintendo's YT vid that shows the cuteness of Yarn Yoshi: youtu.be/FhR77B6UoQ0 In this grand adventure, you can travel a whole new world that's completely made out of colorful yarn and patchwork! It's ridiculously adorable! The story goes like this.  Everything is peaceful on Craft Island...until Kamek comes and turns all the Yoshis into yarn! In order to put his fr

Washi paper was first made in Japan, it's usually made using fibers from the bark of an specific Japanese tree called "gampi", the paper mulberry or the "Mitsumata" bush. It can be also made using other materials like wheat, hemp, bamboo or rice, and his name means "Japanese paper", this term is used to describe the paper made by hand.  This paper is used for making the Washi Tapes, they're cute, they're Japanese and they're perfect for decor or packaging. Due

From the hatching of the egg until the last beep does us part... ...TAMAGOTCHI are palm-sized, commonly egg-shaped handheld devices from BANDAI, housing a digital pet that needs to be pampered and reared until it is fully grown up. Compared to the first TAMAGOTCHI that came out back in the mid 90's, which was very simple in design and operations, latest versions are much more sophisticated with numerous features and downloadable app functions to add to the excitement of the players. Meanwhile th

  One of the hottest Japanese beauty products right now is the "Perfect" series by Shiseido Senka. In particular, "Perfect Whip" is one of the most popular of them all. This is a must for anyone who actually cares about their skin and wants an effective and affordable skin care product. Perfect Whip is a type of facial foam you can use easily through squeezing it out of its light blue tube. It only requires a pea-sized amount of create lots of rich lather, and usually co

 椿 (tsubaki) refers to Japonica Camellia, known more commonly as Japanese camellia. This gorgeous flower usually blooms between January and March. Its petals can range from red to pink to white, sometimes with streaks and speckles. The ones most cherished in Japan are the ones that bloom a deep, vivid red.  The oils of tsubaki have properties that are completely beneficial to one's beauty cares. It softens the skin, smoothens the hair, and brings out the natural glow one has. T

【J-SUB Shop Product Introductions – Pikachu related Items】 Pikachu debuts in Hollywood!!!!!!!!!!! And that is for the first time in live-action for Pikachu! From appearance he looks all cute and snugly…but inside a “middle-aged man”?! Hilarous ((*´∀｀)) Not only in Japan, but much-loved around the world, this Pikachu finally receives its long-awaited live-action movie adaption☆ Have you taken a closer look at it yet? We thought to take up on the occa

Furikake is a Japanese topping which usually is a mixture of dried tuna, sesame seeds, salt, sliced or seasoned seaweed, etc. Furikake is mainly used to sprinkle over steamed rice and noodles, but it is also used for salads, soups, pasta and sushi rolls.   Here it goes a brief history… Around 1912, a pharmacist called Mr. Suekichi Yoshimaru of Futaba, came up with the idea to make a product with ground fish bones to compensate for a lack of calcium in the Japanese diet. Small fish w

You behold a beautiful scenery that leaves deep impressions, sit in a coffee shop to unwhide from a busy sightseeing tour through the city or a philosophic moment comes to as you wait at a remote railway station, with MIDORI's Travel's Notebook series you may capture the essence of the those very moments and make it an unforgettable memory. The notebooks come in two, brown and black, respective three colors, the 2015 limited blue edition, and two size formats, regular and passport. The starter k

For products, scroll down to the bottom ↓     It’s about time we dedicate an article to the hugely popular hobby of GUNPLA (ガンプラ Ganpura), which has been around for decades with a devoted and growing fan community in its homeland as well as abroad. Gunpla is the abbreviation (oh how Japanese like to abbreviate things!) of the words GUNDAM + PLASTIC MODEL and the products are manufactured by the renowned Japanese toy company BANDAI. Gunpla are customizable assemb