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  MUJI (Mujirushi, 無印良品) is a Japanese company that revolves around the idea of a "no brand" concept and utmost simplicity. Through their natural, soft, and aesthetic products, they've captured the hearts of many around the world. Each product is carefully made through a process that is both good for the environment and also ensuring of good quality. With fresh and clean ideas come items that will make our lives better. One of their well known products is their cut cotton

  Who longs to be the beautiful woman, the striking princess that steals the show in all the famous books and movies? Having lovely, breathtaking eyes isn't limited to heroines in fairytales. You can become your own heroine and have stunning eyes thanks to Heroine Cosmetics! This Japanese brand of cosmetics is overwhelmingly popular. With these cosmetics, you can keep up your beauty 24/7 for reasonable prices! Here at J-Subculture, we'll introduce you to some of their mascaras, fals

緑茶 (ryokucha) or Japanese green tea, is the top kind of tea that is consumed in Japan. There are many known health benefits from drinking green tea. For a beautiful life, drinking green tea is highly recommended, compared to its other tea counterparts. What is green tea made of though? And how is drinking green tea good for you? Let us at J-Subculture elaborate.  Japanese green tea is made from the plant, チャノキ (chanoki), or Camellia sinensis. The image above is a picture of th

  Can anything top the cuteness of these sleeping cuties right here? We've got something special for you today. They're Sleepy Disney Friends! They're your favorite Disney characters in stuffed doll forms, and they're sleeping! With a dreamy look on their face, it'll make you wonder what kind of sweet dreams they're having... These adorable dolls are positioned so that way they're lying on their bellies. You can keep them together for a sleep over, stack them, o

 For products, scroll down to the bottom ↓ Who would have thought?! The Japanese discover their renowned swords again. In particular younger generations get hooked to the ancient weapons, the status symbol of the venerated Japanese knights of old - the samurai. The increased interest into the blade, however, can't only be seen with men, but also young women are surprisingly drawn to the topic, be it for KATANA (the Japanese word for sword) swordplay and dance exercise classes or

Today we offer you a very special and magical item. A truly beautiful playing cards with many of the hand-drawn designs of the Miyazaki factory, also known as Studio Ghibli. In this precious box you will find drawings, for example, of one of the most popular and beloved character of the wonderful Hayao Miyazaki, the amazing Totoro. This lovely character is best known for appearing in "My Neighbor Totoro".  You will also find colorful drawings of many other Studio Ghibli films suc

As you already know, Studio Ghibli is a Japanese animation film studio based in Koganei, Tokyo (Japan), and founded on June 15, 1985. "Spirited Away" (2001) was their highest success, grossing over US$290 million worldwide and also winning a Golden Bear in 2002 and an Academy Award for Best Animated Feature Film in 2003. Many of their works have won the Animage Anime Grand Prix award, and four have won the Japan Academy Prize for Animation of the Year. Five of Studio Ghibli's films rec

  CANMAKE's makeup is arguably one of the most favored brands of makeup in Japan, especially amongst Japanese young girls. CANMAKE provides a myriad of makeup products to suit all skin types, even those who are sensitive. They come in sweet, lovely designs for affordable prices! Today at J-Subculture, we'd like to introduce of the their products called "Glow Fleur Cheeks," a series of flowery blush that brighten the apples of your cheeks.  Each case of CANMAKE's Glow Fleur C

  It's the beginning of the new year, which means that NOW the perfect time to put your best face forward. Why not switch things up with a new look? By using a new eyeshadow palette, you can achieve an appearance of allure and charm that you've never experienced before with what you normally use. CANMAKE Perfect Eyeshadow series offers various kinds of eyeshadows that come in pretty hues and convenient designs. Bring out the beauty in your eyes through these "too good to be true"

A popular must-do for Japanese-styled make up is putting on false eyelashes. Japanese people tend to have eyelashes that are fine and short. Since most Japanese people want to go for the dolly-eyed, anime-styled look of bigger, fuller eyes, many use false eyelashes when putting on their makeup. Putting on false eyelashes volumize one's eyes, producing a more open-eyed, brighter look. False eyelashes are a staple to "kawaii" make up and fashion. Depending on the type and color of the ey