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A popular must-do for Japanese-styled make up is putting on false eyelashes. Japanese people tend to have eyelashes that are fine and short. Since most Japanese people want to go for the dolly-eyed, anime-styled look of bigger, fuller eyes, many use false eyelashes when putting on their makeup. Putting on false eyelashes volumize one's eyes, producing a more open-eyed, brighter look. False eyelashes are a staple to "kawaii" make up and fashion. Depending on the type and color of the ey

  「一髪、二姿」(ichikami, nisugata). These are the words that have been passed down since old times in Japan. By taking care of your hair through keeping it shiny, healthy, and smooth, you can bring out the beauty within you. As you may know, the Japanese care for their hair as much as they care for life. Having beautiful hair is life. With hair that is glossy and soft, you can feel beautiful from the inside and out. The line of hair care products, ICHIKAMI, was created with the sin

  CANMAKE's makeup is arguably one of the most favored brands of makeup in Japan, especially amongst Japanese young girls. CANMAKE provides a myriad of makeup products to suit all skin types, even those who are sensitive. They come in sweet, lovely designs for affordable prices! Today at J-Subculture, we'd like to introduce of the their products called "Glow Fleur Cheeks," a series of flowery blush that brighten the apples of your cheeks.  Each case of CANMAKE's Glow Fleur C

Shopping Studio Ghibli Merchandise Anywhere from Japan From Howl’s Moving Castle to My Neighbor Totoro, the Studio Ghibli has left an indelible mark on the hearts of millions. But did you know you can bring a piece of that magic into your home? At J-Subculture, we make it easier than ever for international fans to access Studio Ghibli merchandise, straight from Japan. J-Subculture is your ultimate destination for  the world of Studio Ghibli figures and collectibles. Why Studio G

What is collagen? Collagen is the most common protein that is produced in the human body. Collagen has various roles to benefit the body, but the most visible role is its power over our skin. Collagen makes the mold of our skin and strengthens it while helping replace and restore dead skin cells. When we're young, the natural process of producing collagen is consistent. However, as we age, the production of collagen in our bodies declines, making our skin sag and leading a quicker path to wrinkl

Have you always dream of having a group of forest friends in your cupboard? Now with KINTO's Mugtail mug series you can. KINTO's minimalist designs are life-long and frequently useable in everyday life, original and well designed housewares. KINTO CO.,LT was established in 1972 as a wholesaler of porcelain/ceramic tableware in Shiga prefecture, Japan. From the mid 1980's, KINTO imported and distributed selected European tableware/glassware brands to Japan until 2000. In the mid. of 19

You know we always try to bring you the best products you can dream of, and specially if you are an enthusiast and a fan of some specific and professional items. Today we introduce to all of the ink writing ardent lovers The Uni Style Fit Multi Pen Body Component, which works with 3 or 5 colors. If you ask anybody to compare a simple color multi pen with this fabulous Uni pen, they will tell you that the Uni Style doesn't write, because it literally glides through the paper! Even if you use the

  Wanna add more pop to your drawings? Feel the need to highlight sentences in more vivid colors? In love with using colors but afraid of making mistakes? Pilot Frixion Erasable Color Markers are perfect for you! These markers are so colorful, it's as if a stream of a rainbow is captured in their ink! What makes them perfect is, like other Frixion writing utensils, you can erase what you've written/drawn/highlighted without having to worry about messing up your works or troublesome eraser s

If you are looking for top beauty products from Japan, then J-SUBCULTURE is your hotspot! In different articles we have introduced a variety of Japanese beauty and cosmetic products, like the LULULUN Beauty Facial Masks Series for your daily facial routine, KANEBO's ALLIE UV Gels for protection in the summer heat, the with flowers and ribbons elegantly decorated CANMAKE Makeup Case Series of IDA LABORATORIES, SHISEIDO's PERFECT WHIP Facial Foam to provide for perfect skin treatment, PELICA SOAP

  Blendy Stick, a series of instant drinks you can make right at your home! Quick, easy, and flavorful, you'll be able to enjoy the feeling of having a cafe experience without having to step out of the door. There is a large variety of Blendy Sticks to choose from, from coffee au lait variations to tea, hot cocoa, and even Japanese matcha: To brew up a cup of genuine au lait drinks, first take out a stick, open and pour its contents into your mug or cup. Each stick comes in a compac