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Sword Art Online Special! From 2012 started the anime series of Swort Art Online (ソードアート・オンライン; abbr.: SAO). Since we also handle many SAO goods at our shop, we introduce them here for you!

Your child is sleepy… he or she needs to go to bed, but he won´t fall asleep if he doesn´t have with himself a particular, close and spongy friend. He doesn´t want any kind of plushy doll… he has the perfect friend already, and its name is Anpanman! And what your child needs is an Anpanman sweet and plushy doll!! Every cute and super funny Anpanman characters are perfectly well designed in order to be perfect to huge… your kids they are going to love them!

A popular must-do for Japanese-styled make up is putting on false eyelashes. Japanese people tend to have eyelashes that are fine and short. Since most Japanese people want to go for the dolly-eyed, anime-styled look of bigger, fuller eyes, many use false eyelashes when putting on their makeup. Putting on false eyelashes volumize one's eyes, producing a more open-eyed, brighter look. False eyelashes are a staple to "kawaii" make up and fashion. Depending on the type and color of the ey

    Gentle Strokes, Pastel Colors MILDLINER is the name of a series of lightly colored highlighters produced by the stationery company Zebra. These highlighters come in a total of 15 different colors, separated by their color type. Through these highlighters, you can not only highlight the text you need to make catch the eyes, but also use them for artsy purposes, such as drawing in your notebooks. What makes MILDLINER stand out from all the rest of the highlighters avaliable in

For products, scroll down to the bottom ↓ TAKARA TOMY's TOMICA are palm-sized diecast toy cars that have been around and appreciate for many decades by people of Japan and around the world. Other than plastic, diecast bodies give an authentic feel, despite the size of the vehicles and the gimmicks they come with, such as opening doors, give it a final touch. To its existing series of models resembling real automobile brands, Takara Tomy also introduced fictional line-ups such as DISN

There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib

 Mandom's product line, GATSBY, provides a wide selection of grooming products specifically for men. GATSBY products provide total support for men who want to and heighten/improve their hair, skin, and body odor. GATSBY products have been sold in Japan since 1978 by Mandom Corporation. Its products don't follow the trends for what is cool and stylish for men--they set the trends! GATSBY is the main product created and sold by Mandom Corporation. Its mission is, "to support me

  「一髪、二姿」(ichikami, nisugata). These are the words that have been passed down since old times in Japan. By taking care of your hair through keeping it shiny, healthy, and smooth, you can bring out the beauty within you. As you may know, the Japanese care for their hair as much as they care for life. Having beautiful hair is life. With hair that is glossy and soft, you can feel beautiful from the inside and out. The line of hair care products, ICHIKAMI, was created with the sin

緑茶 (ryokucha) or Japanese green tea, is the top kind of tea that is consumed in Japan. There are many known health benefits from drinking green tea. For a beautiful life, drinking green tea is highly recommended, compared to its other tea counterparts. What is green tea made of though? And how is drinking green tea good for you? Let us at J-Subculture elaborate.  Japanese green tea is made from the plant, チャノキ (chanoki), or Camellia sinensis. The image above is a picture of th

One of the top products sold at J-Subculture would be stationery supplies. And why not? Japan has the hottest new stationery, that are both trendy and functionable! Brilliant ideas for stationery come to life in Japan, expanding the numerous kinds of stationery out there. There are so many pens, markers, pencils, and other writing untensils in vast ranges of colors and designs to choose from.   Today, we at J-Subculture would like to introduce you to the Japanese company Pilot and its line