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There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib

For products, scroll down to the bottom ↓     It’s about time we dedicate an article to the hugely popular hobby of GUNPLA (ガンプラ Ganpura), which has been around for decades with a devoted and growing fan community in its homeland as well as abroad. Gunpla is the abbreviation (oh how Japanese like to abbreviate things!) of the words GUNDAM + PLASTIC MODEL and the products are manufactured by the renowned Japanese toy company BANDAI. Gunpla are customizable assemb

 For products, scroll down to the bottom ↓ Who would have thought?! The Japanese discover their renowned swords again. In particular younger generations get hooked to the ancient weapons, the status symbol of the venerated Japanese knights of old - the samurai. The increased interest into the blade, however, can't only be seen with men, but also young women are surprisingly drawn to the topic, be it for KATANA (the Japanese word for sword) swordplay and dance exercise classes or

  Introducing Biore's Marshmallow Whip Facial Wash! Marshmallow マシュマロ is for how plush it is, and whip ホイップ is short for whipped cream, to express how gentle and soft it is. This facial wash is practically everyone's dreams. There isn't a facial wash out there as fluffy as this one! This facial wash comes in a pump bottle you can use to instantly creare fine bubbles that will cleanse your pores effectively. It applies skin purifying technology that compliments and improve

Japanese stationery is unique, special and crazy, you never know what you´re going to find when you go to a Japanese stationery shop, you don´t even need to spend a lot of money to get something peculiar, the Japanese 100 yen shops are full of original stationery goods like tapes, stickers, notepads, letters & envelopes. Japanese stationery companies have the capacity to take those well known stationery goods, and transform them without modifying their usability. They&a

Japanese make up, cosmetics, and fashion has its own set of ideals. One key point of Japanese make up application is to increase the size of one's eyes. In Japan, having a pair of large eyes with double eyelids gives off a beautiful, radiant appearance. That is why there are tons of beauty products out there that aid to increase the size of one's eyes. There are many ways you can achieve larger eyes by using cosmetics. Some people draw deep, black lines using eyeliner to trace the eyes

  Who longs to be the beautiful woman, the striking princess that steals the show in all the famous books and movies? Having lovely, breathtaking eyes isn't limited to heroines in fairytales. You can become your own heroine and have stunning eyes thanks to Heroine Cosmetics! This Japanese brand of cosmetics is overwhelmingly popular. With these cosmetics, you can keep up your beauty 24/7 for reasonable prices! Here at J-Subculture, we'll introduce you to some of their mascaras, fals

Few weeks ago we introduce you the SYLVANIAN FAMILIES one of the best known dollhouse sets ever. Created by the Japanese company Epoc in 1985, Sylvanian Families is a collectible line of dollhouses and animal figures. Although first Sylvanian Families were made of porcelain, nowadays they are made of other materials like plastic, metal and fake fur.     In our previous post we introduce you a carefully selected list of our best deals on Sylvanian Families sets and figures, today we wan

For products, scroll down to the bottom ↓ 'SIMPLE STYLE' and 'HEROIC ACTION' are the fundamentals behind BANDAI's popular figure series. Each figure is highly poseable and faithfully designed, combining all the aspects of 'modelling', 'mobility' and 'coloring' in one unit in top quality. The figures come also with a variety of exchangable parts, such as hands, weapons and facial expressions to bring out the fullest of every character in each pose. S.H.FIGUARTS figures have a standard s

Furikake is a Japanese topping which usually is a mixture of dried tuna, sesame seeds, salt, sliced or seasoned seaweed, etc. Furikake is mainly used to sprinkle over steamed rice and noodles, but it is also used for salads, soups, pasta and sushi rolls.   Here it goes a brief history… Around 1912, a pharmacist called Mr. Suekichi Yoshimaru of Futaba, came up with the idea to make a product with ground fish bones to compensate for a lack of calcium in the Japanese diet. Small fish w