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  「一髪、二姿」(ichikami, nisugata). These are the words that have been passed down since old times in Japan. By taking care of your hair through keeping it shiny, healthy, and smooth, you can bring out the beauty within you. As you may know, the Japanese care for their hair as much as they care for life. Having beautiful hair is life. With hair that is glossy and soft, you can feel beautiful from the inside and out. The line of hair care products, ICHIKAMI, was created with the sin

  CANMAKE's makeup is arguably one of the most favored brands of makeup in Japan, especially amongst Japanese young girls. CANMAKE provides a myriad of makeup products to suit all skin types, even those who are sensitive. They come in sweet, lovely designs for affordable prices! Today at J-Subculture, we'd like to introduce of the their products called "Glow Fleur Cheeks," a series of flowery blush that brighten the apples of your cheeks.  Each case of CANMAKE's Glow Fleur C

 A new Godzilla film has been released recently called, "Shin Godzilla" or "Godzilla Resurgence." It revolves around a gigantic, horrendous monster known as "godzilla," a combination of the Japanese words ゴリラ gorilla and クジラ whale. It is violent, huge, and comes from the sea to wreak havoc on mankind.    Godzilla is known to all as "king of the monsters." There are various films that depict the destructive dispostion of Godzilla.

Kuretake, founded in 1902, focuses on sumi-e inks for traditional brush calligraphy, pens and brush pens. Nowadays this modern Japanese company continues producing traditional ink. Their brush pens brushes are made with high quality hair making them some of the best pen brushes of the Japanese stationery, and today we want to introduce you one of their most colorful and best products, Kuretake Zig Letter Pens!  This stylish pen brings you the chance to pick your favorite pen body colo

What is collagen? Collagen is the most common protein that is produced in the human body. Collagen has various roles to benefit the body, but the most visible role is its power over our skin. Collagen makes the mold of our skin and strengthens it while helping replace and restore dead skin cells. When we're young, the natural process of producing collagen is consistent. However, as we age, the production of collagen in our bodies declines, making our skin sag and leading a quicker path to wrinkl

  This pen is revolutionary. This is the pen of your dreams. Here at J-Subculture, we have the pen of the future: Pilot Frixion Ball Slim Pens! The most slender of all the pens from the Pilot Frixion series, Frixion Slim Ball Pens boast of a tip the size of 0.38 mm! Their sleek, slim design allows you to keep as many as you'd like freely in your bags. You can have all the colors of the rainbow without breaking your pencil case. Isn't that fantastic? What is more, since its tip is so small,

  During the winter holidays, it is absolutely essential to relax. With long hours at work, you must be exhausted. Why don't you give your tired eyes a well deserved rest with KAO Megurhythm Eye Masks? What are KAO Megurhythm Eye Masks? This brilliant invention is the answer to all your weary eyed problems! Apply these eye masks to your eyes when they're closed and feel its magic. Each set of eye masks produces steam the temperature of approx. 40°C that comfortably soothes your eyes. Y

【J-SUB PROXY SHOPPING Introductions – Anime Popculture related Items】 Voice Actors×Rap×Anime Characters (声優×ラップ×キャラ) An unprecedented and ambitious multimedia project that started out on September 2nd, 2017! Although it was a completely unknown project at the time of launching, the first music video release「Hypnosis Mic -Division Rap Battle-」stormed right up to 3rd place in the YouTube ranking and elsewhere, creating quite a stir!

We are sure you are one of those crazy coffee or tea addicted ones, and that´s why we bring to you one of Hario´s most successful products. It´s maybe seem an elegant, cool and super well designed bottle (which is true) of wine on the outside, but it has a small secret on the inside… it is not a normal bottle.   What it really is… is a teapot with the filter inside! If you love -and we know you do- tea´s or coffee´s real and true flavor, but you d

A popular must-do for Japanese-styled make up is putting on false eyelashes. Japanese people tend to have eyelashes that are fine and short. Since most Japanese people want to go for the dolly-eyed, anime-styled look of bigger, fuller eyes, many use false eyelashes when putting on their makeup. Putting on false eyelashes volumize one's eyes, producing a more open-eyed, brighter look. False eyelashes are a staple to "kawaii" make up and fashion. Depending on the type and color of the ey