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  MUJI (Mujirushi, 無印良品) is a Japanese company that revolves around the idea of a "no brand" concept and utmost simplicity. Through their natural, soft, and aesthetic products, they've captured the hearts of many around the world. Each product is carefully made through a process that is both good for the environment and also ensuring of good quality. With fresh and clean ideas come items that will make our lives better. One of their well known products is their cut cotton

 

A popular must-do for Japanese-styled make up is putting on false eyelashes. Japanese people tend to have eyelashes that are fine and short. Since most Japanese people want to go for the dolly-eyed, anime-styled look of bigger, fuller eyes, many use false eyelashes when putting on their makeup. Putting on false eyelashes volumize one's eyes, producing a more open-eyed, brighter look. False eyelashes are a staple to "kawaii" make up and fashion. Depending on the type and color of the ey

  There is no better way to start the new day with a fresh cup of coffee...or two. While you can always hit the coffee shop nearby, you must acknowledge that there's something special about staying home and brewing up your own original cup. You can go for instant coffee, but if you truly want to enjoy the wholesome benefits and rich taste that coffee has to offer, then you must try drip coffee. It's also known as filter coffee, for its usage of filters. Japanese coffee lovers stay true to t

For products, scroll down to the bottom ↓   In various articles we have been introducing different FIGURE types and brands, which are popular with collectors and newbies to the hobby. This article we want to devote to one of the finest and most excellent figure series out there, the one of SAINT SEIYA MYTH CLOTH EX by BANDAI. The fantastic adventures of Saint Seiya and other KNIGHTS OF THE ZODIAC is a creation of MASAMI KURUMADA and know through out the world of fans of the mang

Kuretake, founded in 1902, focuses on sumi-e inks for traditional brush calligraphy, pens and brush pens. Nowadays this modern Japanese company continues producing traditional ink. Their brush pens brushes are made with high quality hair making them some of the best pen brushes of the Japanese stationery, and today we want to introduce you one of their most colorful and best products, Kuretake Zig Letter Pens!  This stylish pen brings you the chance to pick your favorite pen body colo

What is collagen? Collagen is the most common protein that is produced in the human body. Collagen has various roles to benefit the body, but the most visible role is its power over our skin. Collagen makes the mold of our skin and strengthens it while helping replace and restore dead skin cells. When we're young, the natural process of producing collagen is consistent. However, as we age, the production of collagen in our bodies declines, making our skin sag and leading a quicker path to wrinkl

  To those with a great memory, you probably remember that we've introduced to you before a series of adorable animal mini clips by the Japanese stationery company. (Interested in this product? click the following link for details: www.j-subculture.com/guides/sub/623). Today at J-Subculture, we'd like to introduce you to a different adorable series from Midori. They're Midori Mini Magnets! Midori's stationery game is going on strong with these perfectly tiny and pra

緑茶 (ryokucha) or Japanese green tea, is the top kind of tea that is consumed in Japan. There are many known health benefits from drinking green tea. For a beautiful life, drinking green tea is highly recommended, compared to its other tea counterparts. What is green tea made of though? And how is drinking green tea good for you? Let us at J-Subculture elaborate.  Japanese green tea is made from the plant, チャノキ (chanoki), or Camellia sinensis. The image above is a picture of th

Saint Seiya Special! Saint Seiya for which the original anime series started in 1986! Currently the latest production is being distributed via Netflix ! The unceasingly popular Saint Seiya☆ Also at J-Subculture we handle various related goods, so we introduce them here♪