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From the hatching of the egg until the last beep does us part... ...TAMAGOTCHI are palm-sized, commonly egg-shaped handheld devices from BANDAI, housing a digital pet that needs to be pampered and reared until it is fully grown up. Compared to the first TAMAGOTCHI that came out back in the mid 90's, which was very simple in design and operations, latest versions are much more sophisticated with numerous features and downloadable app functions to add to the excitement of the players. Meanwhile th

For products, scroll down to the bottom ↓ POKEMON, or Pocket Monsters written out, is a franchise centered around fictional creatures that often root or are inspired by Japanese folklore, which is filled with specters, demons, ghosts and other mystical beings of old. Since its launch in the mid-90's, Pokemon rapidly spread out and has firmly established itself as a top media franchise, representing an unprecedented phenomenon around the world. There are numerous video games, animated

One of the top products sold at J-Subculture would be stationery supplies. And why not? Japan has the hottest new stationery, that are both trendy and functionable! Brilliant ideas for stationery come to life in Japan, expanding the numerous kinds of stationery out there. There are so many pens, markers, pencils, and other writing untensils in vast ranges of colors and designs to choose from.   Today, we at J-Subculture would like to introduce you to the Japanese company Pilot and its line

  「一髪、二姿」(ichikami, nisugata). These are the words that have been passed down since old times in Japan. By taking care of your hair through keeping it shiny, healthy, and smooth, you can bring out the beauty within you. As you may know, the Japanese care for their hair as much as they care for life. Having beautiful hair is life. With hair that is glossy and soft, you can feel beautiful from the inside and out. The line of hair care products, ICHIKAMI, was created with the sin

For products, scroll down to the bottom ↓ TAKARA TOMY's TOMICA are palm-sized diecast toy cars that have been around and appreciate for many decades by people of Japan and around the world. Other than plastic, diecast bodies give an authentic feel, despite the size of the vehicles and the gimmicks they come with, such as opening doors, give it a final touch. To its existing series of models resembling real automobile brands, Takara Tomy also introduced fictional line-ups such as DISN

As you already know, Studio Ghibli is a Japanese animation film studio based in Koganei, Tokyo (Japan), and founded on June 15, 1985. "Spirited Away" (2001) was their highest success, grossing over US$290 million worldwide and also winning a Golden Bear in 2002 and an Academy Award for Best Animated Feature Film in 2003. Many of their works have won the Animage Anime Grand Prix award, and four have won the Japan Academy Prize for Animation of the Year. Five of Studio Ghibli's films rec

Japanese make up, cosmetics, and fashion has its own set of ideals. One key point of Japanese make up application is to increase the size of one's eyes. In Japan, having a pair of large eyes with double eyelids gives off a beautiful, radiant appearance. That is why there are tons of beauty products out there that aid to increase the size of one's eyes. There are many ways you can achieve larger eyes by using cosmetics. Some people draw deep, black lines using eyeliner to trace the eyes

 For products, scroll down to the bottom ↓ Who would have thought?! The Japanese discover their renowned swords again. In particular younger generations get hooked to the ancient weapons, the status symbol of the venerated Japanese knights of old - the samurai. The increased interest into the blade, however, can't only be seen with men, but also young women are surprisingly drawn to the topic, be it for KATANA (the Japanese word for sword) swordplay and dance exercise classes or

 椿 (tsubaki) refers to Japonica Camellia, known more commonly as Japanese camellia. This gorgeous flower usually blooms between January and March. Its petals can range from red to pink to white, sometimes with streaks and speckles. The ones most cherished in Japan are the ones that bloom a deep, vivid red.  The oils of tsubaki have properties that are completely beneficial to one's beauty cares. It softens the skin, smoothens the hair, and brings out the natural glow one has. T

PILOT is one of the spearheads in the Japanese stationery industry and its DR. GRIP 4+1 one of the most complete writing utensil there is. Not only does it have a brilliant design combining tasteful colors and metal parts, the pen as much more to offer with many unique features. In Japan the pen made itself a name as being a writing instrument that even one writes a lot, the hand won't get tired easily. It is convenient to handle as the shaft lies comfortably in the writing hand. Furthermore, th