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  MUJI (Mujirushi, 無印良品) is a Japanese company that revolves around the idea of a "no brand" concept and utmost simplicity. Through their natural, soft, and aesthetic products, they've captured the hearts of many around the world. Each product is carefully made through a process that is both good for the environment and also ensuring of good quality. With fresh and clean ideas come items that will make our lives better. One of their well known products is their cut cotton

  To those with a great memory, you probably remember that we've introduced to you before a series of adorable animal mini clips by the Japanese stationery company. (Interested in this product? click the following link for details: www.j-subculture.com/guides/sub/623). Today at J-Subculture, we'd like to introduce you to a different adorable series from Midori. They're Midori Mini Magnets! Midori's stationery game is going on strong with these perfectly tiny and pra

Instant and cup noodles are a well known Asian and Japanese food. In fact instant noodles were invented by Mr Momofuku Ando which is probably one of the most important persons in Japan´s modern history. His company´s name is known around the world and the first one to produce instant noodles, Nissin Foods. This company´s main product, the well known "Cup Noodle" it is sold throughout the world.  According to a poll made in Japan on year 2000,

【J-SUBCULTURE-Shop Product Introductions】 Proven popular at J-Subculture for the last 5 to 6 years straight, the KRACIE sweets series! That all kinds of things can be made out of these sweets is a big hit with kids♪♪ Also gathering with family and friends to do some cookin' makes for swell moments! Like having fun comparing who does it most skillfully and such playful activities. Of course!! when completed you can joyfully eat them :)! There are also many other types of sw