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From the hatching of the egg until the last beep does us part... ...TAMAGOTCHI are palm-sized, commonly egg-shaped handheld devices from BANDAI, housing a digital pet that needs to be pampered and reared until it is fully grown up. Compared to the first TAMAGOTCHI that came out back in the mid 90's, which was very simple in design and operations, latest versions are much more sophisticated with numerous features and downloadable app functions to add to the excitement of the players. Meanwhile th

You'd be surprised to know the benefits of soy milk for your skin. The Japanese embrace the use of soy in their beauty products because it's natural and does wonders for the skin. Today we at J-Subculture would like to introduce you to a line of soy milk beauty products called Nameraka Honpo Soy Milk Isoflavone! In these soy milk beauty products, soy isoflavones are used. Through these beauty products, your skin condition will immediately improve. The soy isoflavones help to add moisture to you

  MUJI (Mujirushi, 無印良品) is a Japanese company that revolves around the idea of a "no brand" concept and utmost simplicity. Through their natural, soft, and aesthetic products, they've captured the hearts of many around the world. Each product is carefully made through a process that is both good for the environment and also ensuring of good quality. With fresh and clean ideas come items that will make our lives better. One of their well known products is their cut cotton

Hario Co., Ltd. is a Japanese company that manufactures professional and household coffee equipment. This company specializes in the manufacture of heat-resistant glass products for making coffee. It´s a well known coffee goods company not just in Japan but all over the world.  Today we bring you a large collection of Hario´s best and most known Dripper, the Hario V60! This dripper´s name derives from the dripper’s “V” shap

Elegant, Calm but resolutely  In Japanese, "Rin" include all these words. "Lady White" is suitable for expressing this word. "Rin" - tell noble beauty. So, "Lady White" is fountain pen especially for women. There are various charming elements.   COLOR  Off-White, white mixed a little yellow and grey. The place one step back from pure white make calm atomosphere. Like mother watching over her child calmly. Warm.   DESIGN  【Sakura�

  「一髪、二姿」(ichikami, nisugata). These are the words that have been passed down since old times in Japan. By taking care of your hair through keeping it shiny, healthy, and smooth, you can bring out the beauty within you. As you may know, the Japanese care for their hair as much as they care for life. Having beautiful hair is life. With hair that is glossy and soft, you can feel beautiful from the inside and out. The line of hair care products, ICHIKAMI, was created with the sin

  Can anything top the cuteness of these sleeping cuties right here? We've got something special for you today. They're Sleepy Disney Friends! They're your favorite Disney characters in stuffed doll forms, and they're sleeping! With a dreamy look on their face, it'll make you wonder what kind of sweet dreams they're having... These adorable dolls are positioned so that way they're lying on their bellies. You can keep them together for a sleep over, stack them, o

  Midori MD Notebooks are for lovers of the best notebooks the world has to offer, and these notebooks happen to be the best. The "MD" stands for "minimum design." These notebooks are simple, aesthetic, and are practically made to suit true writers out there. Why use anything lower than the high quality you deserve?  With its soft pages, you can open these notebooks with ease, keeping them in place so you can continue to write smoothly. The balance of white brings

Pentel is one of our favorite Japanese stationery goods company, their products design and manufacture follows the most strict quality control standards. Pentel's designs are characterized by that peculiar Japanese way of thinking, and their Pentel Multi 8 multi pen is a shining example of this. Available in two different versions, the Pentel Multi 8 lead holder and the Pentel Multi 8 Ballpoint and Lead Holder. The definitive multi pen!   The Pentel Multi 8 lead holder is able to hold 8 dif

  Who longs to be the beautiful woman, the striking princess that steals the show in all the famous books and movies? Having lovely, breathtaking eyes isn't limited to heroines in fairytales. You can become your own heroine and have stunning eyes thanks to Heroine Cosmetics! This Japanese brand of cosmetics is overwhelmingly popular. With these cosmetics, you can keep up your beauty 24/7 for reasonable prices! Here at J-Subculture, we'll introduce you to some of their mascaras, fals