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There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib

One of the top products sold at J-Subculture would be stationery supplies. And why not? Japan has the hottest new stationery, that are both trendy and functionable! Brilliant ideas for stationery come to life in Japan, expanding the numerous kinds of stationery out there. There are so many pens, markers, pencils, and other writing untensils in vast ranges of colors and designs to choose from.   Today, we at J-Subculture would like to introduce you to the Japanese company Pilot and its line

  For nearly 70 years, Pentel has supplied the world with the highest quality products, in fact Pentel invented roller ball technology...the smoothest way to express ideas.  Today we want to introduce you The Pentel Fude Touch Sign Pen, a must-have for every cartoonist and ink artist, a version of the popular and long-lived Pentel Sign Pen, but with a brush tip, adds a further dimension to the popular Sign Pen, capable of expressive strokes with its flexible fibre tip. This felt tip br

Sword Art Online Special! From 2012 started the anime series of Swort Art Online (ソードアート・オンライン; abbr.: SAO). Since we also handle many SAO goods at our shop, we introduce them here for you!