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There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib

Have you always dream of having a group of forest friends in your cupboard? Now with KINTO's Mugtail mug series you can. KINTO's minimalist designs are life-long and frequently useable in everyday life, original and well designed housewares. KINTO CO.,LT was established in 1972 as a wholesaler of porcelain/ceramic tableware in Shiga prefecture, Japan. From the mid 1980's, KINTO imported and distributed selected European tableware/glassware brands to Japan until 2000. In the mid. of 19

Stapleless staplers?! What are those?! These AMAZING works of stationery are as just as their name implies; they're staplers that don't use staples! So wait, how are they staplers if they don't use staples? Let's find out. The acclaimed company of Japanese stationeries, Kokuyo, has produced a one of a kind item that will certainly rock your world. They look like staplers, have the same function of a stapler, and they are truly called "staplers," but their designs a

  「一髪、二姿」(ichikami, nisugata). These are the words that have been passed down since old times in Japan. By taking care of your hair through keeping it shiny, healthy, and smooth, you can bring out the beauty within you. As you may know, the Japanese care for their hair as much as they care for life. Having beautiful hair is life. With hair that is glossy and soft, you can feel beautiful from the inside and out. The line of hair care products, ICHIKAMI, was created with the sin

If you are looking for top beauty products from Japan, then J-SUBCULTURE is your hotspot! In different articles we have introduced a variety of Japanese beauty and cosmetic products, like the LULULUN Beauty Facial Masks Series for your daily facial routine, KANEBO's ALLIE UV Gels for protection in the summer heat, the with flowers and ribbons elegantly decorated CANMAKE Makeup Case Series of IDA LABORATORIES, SHISEIDO's PERFECT WHIP Facial Foam to provide for perfect skin treatment, PELICA SOAP

Takara Tomy is a well known Japanese Toy manufacturer created from the merge of Takara and Tomy. This company´s toys are easy to find in Japan´s toy shops, some of the best known franchises and hit products like Microman, Battle Beasts, Beyblade, B-Daman or Transformers are from Takara Tomy.   The company also owns the rights for one of the most profitable franchises ever, Pokemon! Few weeks ago we introduced you the Pokemon Moncolle collection a stunning collection of Pokemon v

緑茶 (ryokucha) or Japanese green tea, is the top kind of tea that is consumed in Japan. There are many known health benefits from drinking green tea. For a beautiful life, drinking green tea is highly recommended, compared to its other tea counterparts. What is green tea made of though? And how is drinking green tea good for you? Let us at J-Subculture elaborate.  Japanese green tea is made from the plant, チャノキ (chanoki), or Camellia sinensis. The image above is a picture of th

The ZEBRA SURARI EMULSION Ink pen is a innovation in ink history, the Japanese pen company Zebra develop a new ink type for their ZEBRA SURARI EMULSION ink pen line. This new emulsion ink combines, in a perfect balance, an oil-based ballpoint and gel pen ink, bringing smoothness and vibrant colors at the same time, an amazing development!   Available in multiple tip sizes and vibrant colors, ZEBRA'S emulsion is water resistant, smear-proof and even smoother than low friction ballpoint pens

【J-SUB Shop Product Introductions - Stationery related Items】 Highly sought after! The Pilot Iroshizuku (色彩雫) 50ml Bottle Ink Series✧°˖✧˖° The special feature of the Iroshizuku fountain pen ink series is really its array of colors! Inspired by Japan’s natural beauty and scenery, the inks come in unique coloration. With the thickness of the pen tip and the strength given when writing, the settling of the ink and the whispering of the pen can be changed to various ap

You behold a beautiful scenery that leaves deep impressions, sit in a coffee shop to unwhide from a busy sightseeing tour through the city or a philosophic moment comes to as you wait at a remote railway station, with MIDORI's Travel's Notebook series you may capture the essence of the those very moments and make it an unforgettable memory. The notebooks come in two, brown and black, respective three colors, the 2015 limited blue edition, and two size formats, regular and passport. The starter k