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What is collagen? Collagen is the most common protein that is produced in the human body. Collagen has various roles to benefit the body, but the most visible role is its power over our skin. Collagen makes the mold of our skin and strengthens it while helping replace and restore dead skin cells. When we're young, the natural process of producing collagen is consistent. However, as we age, the production of collagen in our bodies declines, making our skin sag and leading a quicker path to wrinkl

Sword Art Online Special! From 2012 started the anime series of Swort Art Online (ソードアート・オンライン; abbr.: SAO). Since we also handle many SAO goods at our shop, we introduce them here for you!

If you are looking for top beauty products from Japan, then J-SUBCULTURE is your hotspot! In different articles we have introduced a variety of Japanese beauty and cosmetic products, like the LULULUN Beauty Facial Masks Series for your daily facial routine, KANEBO's ALLIE UV Gels for protection in the summer heat, the with flowers and ribbons elegantly decorated CANMAKE Makeup Case Series of IDA LABORATORIES, SHISEIDO's PERFECT WHIP Facial Foam to provide for perfect skin treatment, PELICA SOAP

For products, scroll down to the bottom ↓ 'SIMPLE STYLE' and 'HEROIC ACTION' are the fundamentals behind BANDAI's popular figure series. Each figure is highly poseable and faithfully designed, combining all the aspects of 'modelling', 'mobility' and 'coloring' in one unit in top quality. The figures come also with a variety of exchangable parts, such as hands, weapons and facial expressions to bring out the fullest of every character in each pose. S.H.FIGUARTS figures have a standard s

Splatoon is a video game developed and published by Nintendo for the Wii U. The game centers around characters known as Inklings—beings that can transform between humanoid and squid forms, and hide or swim through colored ink sprayed on surfaces using gun or brush-based weaponry. Splatoon features several game modes, including 4-on-4 online multiplayer and a single player campaign. Splatoon players control characters called Inklings, who have the ability to shape-shift between human and s

We are sure you are one of those crazy coffee or tea addicted ones, and that´s why we bring to you one of Hario´s most successful products. It´s maybe seem an elegant, cool and super well designed bottle (which is true) of wine on the outside, but it has a small secret on the inside… it is not a normal bottle.   What it really is… is a teapot with the filter inside! If you love -and we know you do- tea´s or coffee´s real and true flavor, but you d

For products, scroll down to the bottom ↓   On your marks, splat or get splattered!    SPLATOON for the WII U brings a fresh stroke into NINTENDO's game landscape and squids have probably never seen such a rapid rise in popularity - even if it is not for the palatine, then for the screen, as the INKLINGS, who can shape shift easily between humanoid and squid form, chase each other around the bizarre city of INKOPOLIS.  After many year

【J-SUBCULTURE-Shop Product Introductions】 Proven popular at J-Subculture for the last 5 to 6 years straight, the KRACIE sweets series! That all kinds of things can be made out of these sweets is a big hit with kids♪♪ Also gathering with family and friends to do some cookin' makes for swell moments! Like having fun comparing who does it most skillfully and such playful activities. Of course!! when completed you can joyfully eat them :)! There are also many other types of sw

Stapleless staplers?! What are those?! These AMAZING works of stationery are as just as their name implies; they're staplers that don't use staples! So wait, how are they staplers if they don't use staples? Let's find out. The acclaimed company of Japanese stationeries, Kokuyo, has produced a one of a kind item that will certainly rock your world. They look like staplers, have the same function of a stapler, and they are truly called "staplers," but their designs a

A popular must-do for Japanese-styled make up is putting on false eyelashes. Japanese people tend to have eyelashes that are fine and short. Since most Japanese people want to go for the dolly-eyed, anime-styled look of bigger, fuller eyes, many use false eyelashes when putting on their makeup. Putting on false eyelashes volumize one's eyes, producing a more open-eyed, brighter look. False eyelashes are a staple to "kawaii" make up and fashion. Depending on the type and color of the ey