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  Who longs to be the beautiful woman, the striking princess that steals the show in all the famous books and movies? Having lovely, breathtaking eyes isn't limited to heroines in fairytales. You can become your own heroine and have stunning eyes thanks to Heroine Cosmetics! This Japanese brand of cosmetics is overwhelmingly popular. With these cosmetics, you can keep up your beauty 24/7 for reasonable prices! Here at J-Subculture, we'll introduce you to some of their mascaras, fals

  Yoshi, everyone's favorite green dinosaur, comes in plushie form! Nothing can get more adorable than this. With his lovable features heightened by the soft, plushy material, Yoshi plushies have become all the rage for any Nintendo fan out there.  Yoshi has been a well-played character throughout many Nintendo Mario game series over the years. Compared to other famous characters like Mario and Luigi, he doesn't have a specific "power." However, Yoshi is able to ground pound

  らきすた or Lucky Star is the name of a Japanese manga, anime, and video game series. The manga was written by Kagami Yoshimizu. It was published in Kadokawa Shoten's Comptiq magazine since 2003 as comic strip manga. It was adapted into a 24-episode anime produced by Kyoto Animation in 2007, and a video game series was made through 2005 to 2009. It's mainly about the lives of four teenage girls who attend a Japanese high school. Starting from the far left, there's Tsukasa Hiiragi, Ko

 Mandom's product line, GATSBY, provides a wide selection of grooming products specifically for men. GATSBY products provide total support for men who want to and heighten/improve their hair, skin, and body odor. GATSBY products have been sold in Japan since 1978 by Mandom Corporation. Its products don't follow the trends for what is cool and stylish for men--they set the trends! GATSBY is the main product created and sold by Mandom Corporation. Its mission is, "to support me

  To those with a great memory, you probably remember that we've introduced to you before a series of adorable animal mini clips by the Japanese stationery company. (Interested in this product? click the following link for details: www.j-subculture.com/guides/sub/623). Today at J-Subculture, we'd like to introduce you to a different adorable series from Midori. They're Midori Mini Magnets! Midori's stationery game is going on strong with these perfectly tiny and pra

There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib

  Nintendo is back with an extremely kawaii Yoshi game! Yoshi's Woolly World! Here's the link to Nintendo's YT vid that shows the cuteness of Yarn Yoshi: youtu.be/FhR77B6UoQ0 In this grand adventure, you can travel a whole new world that's completely made out of colorful yarn and patchwork! It's ridiculously adorable! The story goes like this.  Everything is peaceful on Craft Island...until Kamek comes and turns all the Yoshis into yarn! In order to put his fr

Established in Japan in 1950, Midori is a Design Stationery brand of international repute - famous and admired for the smoothness of its MD paper, the quality of its brass products and its beautiful leather traveller's notebook. BRASS, an alloy of copper and zinc, has its own adorable gloss, and has been used in architecture, furniture and hardware, art and craftworks since antiquity. Over the years, its surface oxidizes to become a deep, tender color hue worthy of long appreciation. Some Midori

緑茶 (ryokucha) or Japanese green tea, is the top kind of tea that is consumed in Japan. There are many known health benefits from drinking green tea. For a beautiful life, drinking green tea is highly recommended, compared to its other tea counterparts. What is green tea made of though? And how is drinking green tea good for you? Let us at J-Subculture elaborate.  Japanese green tea is made from the plant, チャノキ (chanoki), or Camellia sinensis. The image above is a picture of th

【J-SUB Shop Product Introductions - Stationery related Items】 Highly sought after! The Pilot Iroshizuku (色彩雫) 50ml Bottle Ink Series✧°˖✧˖° The special feature of the Iroshizuku fountain pen ink series is really its array of colors! Inspired by Japan’s natural beauty and scenery, the inks come in unique coloration. With the thickness of the pen tip and the strength given when writing, the settling of the ink and the whispering of the pen can be changed to various ap