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A popular must-do for Japanese-styled make up is putting on false eyelashes. Japanese people tend to have eyelashes that are fine and short. Since most Japanese people want to go for the dolly-eyed, anime-styled look of bigger, fuller eyes, many use false eyelashes when putting on their makeup. Putting on false eyelashes volumize one's eyes, producing a more open-eyed, brighter look. False eyelashes are a staple to "kawaii" make up and fashion. Depending on the type and color of the ey

For products, scroll down to the bottom ↓     It’s about time we dedicate an article to the hugely popular hobby of GUNPLA (ガンプラ Ganpura), which has been around for decades with a devoted and growing fan community in its homeland as well as abroad. Gunpla is the abbreviation (oh how Japanese like to abbreviate things!) of the words GUNDAM + PLASTIC MODEL and the products are manufactured by the renowned Japanese toy company BANDAI. Gunpla are customizable assemb

【J-SUBCULTURE-Shop Product Introductions】 Everyone, are you doing your daily face pack? Like in the mornings when getting up or before going to bed for a nights sleep…when applying facial masks, the skin feels it tightens nicely, proving a pleasant sensation, right (*^_^*) There are various different face mask packs available on the market, so we introduce them here in our shop for your choice! Please find your matching face pack for your daily care routine (^^)/

Pilot has a number of pens under the Custom Heritage name and their number naming convention can be a little confusing some times. The Pilot Custom Heritage 91, 92 & 912 are a member of the classic Pilot Custom range of fine writing instruments.  Pilot Custom Heritage 91   The Custom Heritage 91 pen was released by Pilot in different colorways that match the color of some of Pilot's Iroshizuku inks: Tsuki-Yo (blueish), Yama-Guri (brownish), and Yama-Budo (reddish pink). It does loo

【J-SUB Product Introductions – Anime Popculture related Items】 The from October starting 4th season of『My Hero Academia・僕のヒーローアカデミア』is now one of the most hotly anticipated anime to come out this fall!! My Hero Academia, or short HeroAca, was first published in the WEEKLY SHOUNEN JUMP issue no. 32 in 2014 and has been serialized since in 24 volumes! The anime ran for its 1st season from April to June 2016, the 2nd season from March to September

 A new Godzilla film has been released recently called, "Shin Godzilla" or "Godzilla Resurgence." It revolves around a gigantic, horrendous monster known as "godzilla," a combination of the Japanese words ゴリラ gorilla and クジラ whale. It is violent, huge, and comes from the sea to wreak havoc on mankind.    Godzilla is known to all as "king of the monsters." There are various films that depict the destructive dispostion of Godzilla.

Instant and cup noodles are a well known Asian and Japanese food. In fact instant noodles were invented by Mr Momofuku Ando which is probably one of the most important persons in Japan´s modern history. His company´s name is known around the world and the first one to produce instant noodles, Nissin Foods. This company´s main product, the well known "Cup Noodle" it is sold throughout the world.  According to a poll made in Japan on year 2000,

Pentel is one of our favorite Japanese stationery goods company, their products design and manufacture follows the most strict quality control standards. Pentel's designs are characterized by that peculiar Japanese way of thinking, and their Pentel Multi 8 multi pen is a shining example of this. Available in two different versions, the Pentel Multi 8 lead holder and the Pentel Multi 8 Ballpoint and Lead Holder. The definitive multi pen!   The Pentel Multi 8 lead holder is able to hold 8 dif

Banpresto is for sure the best brand you can choose if you want perfect replicas and figures of your favorites anime series. Specially well designed and build by the most delicate artists. We want you to listen if you are an enthusiast of Dragon Ball, because this amazing, incredible and astonishing figures are simply the best.  If you are a Dragon Ball addicted, you would better take a look! Here we have, for example, the DFX figures line which is part of the Fighting Combination collecti

  CANMAKE's makeup is arguably one of the most favored brands of makeup in Japan, especially amongst Japanese young girls. CANMAKE provides a myriad of makeup products to suit all skin types, even those who are sensitive. They come in sweet, lovely designs for affordable prices! Today at J-Subculture, we'd like to introduce of the their products called "Glow Fleur Cheeks," a series of flowery blush that brighten the apples of your cheeks.  Each case of CANMAKE's Glow Fleur C