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A popular must-do for Japanese-styled make up is putting on false eyelashes. Japanese people tend to have eyelashes that are fine and short. Since most Japanese people want to go for the dolly-eyed, anime-styled look of bigger, fuller eyes, many use false eyelashes when putting on their makeup. Putting on false eyelashes volumize one's eyes, producing a more open-eyed, brighter look. False eyelashes are a staple to "kawaii" make up and fashion. Depending on the type and color of the ey

My Neighbor Totoro is one of the best known Japanese animation movies of all time, and probably the best movie from its animation studio, Ghibli Studio. For most of us My Neighbor Totoro was our first Japanese animation movie, the one who introduce us to the Japanese animation, and in many cases the movie who awakened our interest.  This beautiful story and one of its main characters, Totoro, that scary and at the same time cute monster, teach us to protect and love the mother na

Sword Art Online Special! From 2012 started the anime series of Swort Art Online (ソードアート・オンライン; abbr.: SAO). Since we also handle many SAO goods at our shop, we introduce them here for you!

 For products, scroll down to the bottom ↓ Who would have thought?! The Japanese discover their renowned swords again. In particular younger generations get hooked to the ancient weapons, the status symbol of the venerated Japanese knights of old - the samurai. The increased interest into the blade, however, can't only be seen with men, but also young women are surprisingly drawn to the topic, be it for KATANA (the Japanese word for sword) swordplay and dance exercise classes or

【PRODUCT INTRODUCTIONS - Detective Conan related Items】 Thrill & excitement with Detective Conan, our feature article today☆ The 23rd anime film of the Case Closed series is now out in theaters with “Detective Conan: Fist of the Blue Sapphire” and it’s a huge success! On its opening day in Japan, the anime made a new box-office revenue record for the franchise breaking through the 400 mio. Yen mark, surpassing previous films of the series ＼(^o^)／ Also our anime-l

  To those with a great memory, you probably remember that we've introduced to you before a series of adorable animal mini clips by the Japanese stationery company. (Interested in this product? click the following link for details: www.j-subculture.com/guides/sub/623). Today at J-Subculture, we'd like to introduce you to a different adorable series from Midori. They're Midori Mini Magnets! Midori's stationery game is going on strong with these perfectly tiny and pra

From the hatching of the egg until the last beep does us part... ...TAMAGOTCHI are palm-sized, commonly egg-shaped handheld devices from BANDAI, housing a digital pet that needs to be pampered and reared until it is fully grown up. Compared to the first TAMAGOTCHI that came out back in the mid 90's, which was very simple in design and operations, latest versions are much more sophisticated with numerous features and downloadable app functions to add to the excitement of the players. Meanwhile th

  Let the rich aromas take you to the resort of your dreams...introducing Kracie's Aroma Resort Body Milk series! This series of body milk features a variety of beauty products that will keep your skin supple and soft, while also giving you a wonderful scent! Each package has a beautiful design to match the individual scent. Some scents will sweep you right off your feet with their sweetness, while others will put you in a relaxing mood. You can choose freely between body milks to match the

Few weeks ago we introduce you the SYLVANIAN FAMILIES one of the best known dollhouse sets ever. Created by the Japanese company Epoc in 1985, Sylvanian Families is a collectible line of dollhouses and animal figures. Although first Sylvanian Families were made of porcelain, nowadays they are made of other materials like plastic, metal and fake fur.     In our previous post we introduce you a carefully selected list of our best deals on Sylvanian Families sets and figures, today we wan

【J-SUB Shop Product Introductions – Beauty & Health related Items】 High in demand also at our company, we introduce you to a very popular series of skin care products from Japan! In this article we talk about the basic skin care lines of HADALABO GOKUJUN Moisturizing Skin Care (肌研 極潤), HATOMUGI Skin Conditioner (ハトムギ化粧水), KIKUMASAMUNE Sake Skin Care (日本酒化粧水) & MUJI Sensitive Skin Care (MUJI 化粧水): These 4 brands are much appreciated in J