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From the hatching of the egg until the last beep does us part... ...TAMAGOTCHI are palm-sized, commonly egg-shaped handheld devices from BANDAI, housing a digital pet that needs to be pampered and reared until it is fully grown up. Compared to the first TAMAGOTCHI that came out back in the mid 90's, which was very simple in design and operations, latest versions are much more sophisticated with numerous features and downloadable app functions to add to the excitement of the players. Meanwhile th

 For products, scroll down to the bottom ↓ Who would have thought?! The Japanese discover their renowned swords again. In particular younger generations get hooked to the ancient weapons, the status symbol of the venerated Japanese knights of old - the samurai. The increased interest into the blade, however, can't only be seen with men, but also young women are surprisingly drawn to the topic, be it for KATANA (the Japanese word for sword) swordplay and dance exercise classes or

PILOT is one of the spearheads in the Japanese stationery industry and its DR. GRIP 4+1 one of the most complete writing utensil there is. Not only does it have a brilliant design combining tasteful colors and metal parts, the pen as much more to offer with many unique features. In Japan the pen made itself a name as being a writing instrument that even one writes a lot, the hand won't get tired easily. It is convenient to handle as the shaft lies comfortably in the writing hand. Furthermore, th

For products, scroll down to the bottom ↓ TAKARA TOMY, which is licensee of POKEMON merchandise and manufacturer of the big selling mini figures POKEMON MONCOLLE (Monster Collection), incl. the POKEMON MEGA EVOLUTION SERIES, is about to release the latest series of collection figures with the POKEMON MONCOLLE EX, introducing several new characters of the POKEMON MOON & SUN installment, such as LITTEN, POPPLIO, SOLGALEO, LUNALA, ROWLET and many more. The grade of det

For products, scroll down to the bottom ↓ POKEMON, or Pocket Monsters written out, is a franchise centered around fictional creatures that often root or are inspired by Japanese folklore, which is filled with specters, demons, ghosts and other mystical beings of old. Since its launch in the mid-90's, Pokemon rapidly spread out and has firmly established itself as a top media franchise, representing an unprecedented phenomenon around the world. There are numerous video games, animated

  WELCOME TO THE NANOBLOCK WORLD OF ANIMALS! Each animal is from the Nanoblock mini collection series. These nanoblocks are so tiny. At first, they seem unconnected, but when you put them together, they form an adorable animal! They're so small that they can fit in the palm of your hand! Just looking at them makes us feel warm and fuzzy inside. They make great decorations too! And they're great for your personal collection. If you look very closely, you

  MUJI (Mujirushi, 無印良品) is a Japanese company that revolves around the idea of a "no brand" concept and utmost simplicity. Through their natural, soft, and aesthetic products, they've captured the hearts of many around the world. Each product is carefully made through a process that is both good for the environment and also ensuring of good quality. With fresh and clean ideas come items that will make our lives better. One of their well known products is their cut cotton

  It's the beginning of the new year, which means that NOW the perfect time to put your best face forward. Why not switch things up with a new look? By using a new eyeshadow palette, you can achieve an appearance of allure and charm that you've never experienced before with what you normally use. CANMAKE Perfect Eyeshadow series offers various kinds of eyeshadows that come in pretty hues and convenient designs. Bring out the beauty in your eyes through these "too good to be true"

  To those with a great memory, you probably remember that we've introduced to you before a series of adorable animal mini clips by the Japanese stationery company. (Interested in this product? click the following link for details: www.j-subculture.com/guides/sub/623). Today at J-Subculture, we'd like to introduce you to a different adorable series from Midori. They're Midori Mini Magnets! Midori's stationery game is going on strong with these perfectly tiny and pra

A popular must-do for Japanese-styled make up is putting on false eyelashes. Japanese people tend to have eyelashes that are fine and short. Since most Japanese people want to go for the dolly-eyed, anime-styled look of bigger, fuller eyes, many use false eyelashes when putting on their makeup. Putting on false eyelashes volumize one's eyes, producing a more open-eyed, brighter look. False eyelashes are a staple to "kawaii" make up and fashion. Depending on the type and color of the ey