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  Who longs to be the beautiful woman, the striking princess that steals the show in all the famous books and movies? Having lovely, breathtaking eyes isn't limited to heroines in fairytales. You can become your own heroine and have stunning eyes thanks to Heroine Cosmetics! This Japanese brand of cosmetics is overwhelmingly popular. With these cosmetics, you can keep up your beauty 24/7 for reasonable prices! Here at J-Subculture, we'll introduce you to some of their mascaras, fals

Kuretake, founded in 1902, focuses on sumi-e inks for traditional brush calligraphy, pens and brush pens. Nowadays this modern Japanese company continues producing traditional ink. Their brush pens brushes are made with high quality hair making them some of the best pen brushes of the Japanese stationery, and today we want to introduce you one of their most colorful and best products, Kuretake Zig Letter Pens!  This stylish pen brings you the chance to pick your favorite pen body colo

  There is no better way to start the new day with a fresh cup of coffee...or two. While you can always hit the coffee shop nearby, you must acknowledge that there's something special about staying home and brewing up your own original cup. You can go for instant coffee, but if you truly want to enjoy the wholesome benefits and rich taste that coffee has to offer, then you must try drip coffee. It's also known as filter coffee, for its usage of filters. Japanese coffee lovers stay true to t

【PRODUCT INTRODUCTIONS - Detective Conan related Items】 Thrill & excitement with Detective Conan, our feature article today☆ The 23rd anime film of the Case Closed series is now out in theaters with “Detective Conan: Fist of the Blue Sapphire” and it’s a huge success! On its opening day in Japan, the anime made a new box-office revenue record for the franchise breaking through the 400 mio. Yen mark, surpassing previous films of the series ＼(^o^)／ Also our anime-l

  Blendy Stick, a series of instant drinks you can make right at your home! Quick, easy, and flavorful, you'll be able to enjoy the feeling of having a cafe experience without having to step out of the door. There is a large variety of Blendy Sticks to choose from, from coffee au lait variations to tea, hot cocoa, and even Japanese matcha: To brew up a cup of genuine au lait drinks, first take out a stick, open and pour its contents into your mug or cup. Each stick comes in a compac

  During the winter holidays, it is absolutely essential to relax. With long hours at work, you must be exhausted. Why don't you give your tired eyes a well deserved rest with KAO Megurhythm Eye Masks? What are KAO Megurhythm Eye Masks? This brilliant invention is the answer to all your weary eyed problems! Apply these eye masks to your eyes when they're closed and feel its magic. Each set of eye masks produces steam the temperature of approx. 40°C that comfortably soothes your eyes. Y

  Yoshi, everyone's favorite green dinosaur, comes in plushie form! Nothing can get more adorable than this. With his lovable features heightened by the soft, plushy material, Yoshi plushies have become all the rage for any Nintendo fan out there.  Yoshi has been a well-played character throughout many Nintendo Mario game series over the years. Compared to other famous characters like Mario and Luigi, he doesn't have a specific "power." However, Yoshi is able to ground pound

 For products, scroll down to the bottom ↓ Who would have thought?! The Japanese discover their renowned swords again. In particular younger generations get hooked to the ancient weapons, the status symbol of the venerated Japanese knights of old - the samurai. The increased interest into the blade, however, can't only be seen with men, but also young women are surprisingly drawn to the topic, be it for KATANA (the Japanese word for sword) swordplay and dance exercise classes or

  Introducing Biore's Marshmallow Whip Facial Wash! Marshmallow マシュマロ is for how plush it is, and whip ホイップ is short for whipped cream, to express how gentle and soft it is. This facial wash is practically everyone's dreams. There isn't a facial wash out there as fluffy as this one! This facial wash comes in a pump bottle you can use to instantly creare fine bubbles that will cleanse your pores effectively. It applies skin purifying technology that compliments and improve

Shogi, also known as Japanese chess, is a two-player strategy board game. Its earliest predecessor of the game, chaturanga, originated in India in the 6th century was brought to Japan where it spawned a number of variants. Two players, Sente (Black; more literally, person with the first move) and Gote (White; person with the second move), play on a board composed of rectangles in a grid of 9 ranks (rows) by 9 files (columns).   The rectangles are undifferentiated by marking or color. The bo