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A popular must-do for Japanese-styled make up is putting on false eyelashes. Japanese people tend to have eyelashes that are fine and short. Since most Japanese people want to go for the dolly-eyed, anime-styled look of bigger, fuller eyes, many use false eyelashes when putting on their makeup. Putting on false eyelashes volumize one's eyes, producing a more open-eyed, brighter look. False eyelashes are a staple to "kawaii" make up and fashion. Depending on the type and color of the ey

    Gentle Strokes, Pastel Colors MILDLINER is the name of a series of lightly colored highlighters produced by the stationery company Zebra. These highlighters come in a total of 15 different colors, separated by their color type. Through these highlighters, you can not only highlight the text you need to make catch the eyes, but also use them for artsy purposes, such as drawing in your notebooks. What makes MILDLINER stand out from all the rest of the highlighters avaliable in

For products, scroll down to the bottom ↓ TAKARA TOMY, which is licensee of POKEMON merchandise and manufacturer of the big selling mini figures POKEMON MONCOLLE (Monster Collection), incl. the POKEMON MEGA EVOLUTION SERIES, is about to release the latest series of collection figures with the POKEMON MONCOLLE EX, introducing several new characters of the POKEMON MOON & SUN installment, such as LITTEN, POPPLIO, SOLGALEO, LUNALA, ROWLET and many more. The grade of det

Hario Co., Ltd. is a Japanese company that manufactures professional and household coffee equipment. This company specializes in the manufacture of heat-resistant glass products for making coffee. It´s a well known coffee goods company not just in Japan but all over the world.  Today we bring you a large collection of Hario´s best and most known Dripper, the Hario V60! This dripper´s name derives from the dripper’s “V” shap

 Takoyaki, the Japanese, fun-sized snack that's sure to rock your world! たこ焼き (takoyaki) literally translates to octopus (tako) and fried (yaki). Takoyaki are small balls of flour batter cooked in specialized takoyaki pans. In each ball, there are pre-cooked octopus bits. Takoyaki is usually eaten with takoyaki sauce, mayonnaise, green seaweed bits, and dried bonito shavings. Most takoyaki contain ingredients besides octopus, such as green onions, pickled red ginger, and tempura scr

  Who longs to be the beautiful woman, the striking princess that steals the show in all the famous books and movies? Having lovely, breathtaking eyes isn't limited to heroines in fairytales. You can become your own heroine and have stunning eyes thanks to Heroine Cosmetics! This Japanese brand of cosmetics is overwhelmingly popular. With these cosmetics, you can keep up your beauty 24/7 for reasonable prices! Here at J-Subculture, we'll introduce you to some of their mascaras, fals

  MUJI (Mujirushi, 無印良品) is a Japanese company that revolves around the idea of a "no brand" concept and utmost simplicity. Through their natural, soft, and aesthetic products, they've captured the hearts of many around the world. Each product is carefully made through a process that is both good for the environment and also ensuring of good quality. With fresh and clean ideas come items that will make our lives better. One of their well known products is their cut cotton

Have you ever heard of the character, Domo? Domo is a famous character in Japan. He's a monster who constantly has his mouth open. There's no need to fear him though, because he's actually sweet and cuddly despite his looks. Domo or Domo-kun, is the official mascot character of NHK, which is Japan's national public broadcasting organization. His name is a Japanese pun from the word どうも (doumo). Domo means "hello there," which depicts Domo's kind and friendly nature.   

Furikake is a Japanese topping which usually is a mixture of dried tuna, sesame seeds, salt, sliced or seasoned seaweed, etc. Furikake is mainly used to sprinkle over steamed rice and noodles, but it is also used for salads, soups, pasta and sushi rolls.   Here it goes a brief history… Around 1912, a pharmacist called Mr. Suekichi Yoshimaru of Futaba, came up with the idea to make a product with ground fish bones to compensate for a lack of calcium in the Japanese diet. Small fish w

Established in Japan in 1950, Midori is a Design Stationery brand of international repute - famous and admired for the smoothness of its MD paper, the quality of its brass products and its beautiful leather traveller's notebook. BRASS, an alloy of copper and zinc, has its own adorable gloss, and has been used in architecture, furniture and hardware, art and craftworks since antiquity. Over the years, its surface oxidizes to become a deep, tender color hue worthy of long appreciation. Some Midori