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Sword Art Online Special! From 2012 started the anime series of Swort Art Online (ソードアート・オンライン; abbr.: SAO). Since we also handle many SAO goods at our shop, we introduce them here for you!

You behold a beautiful scenery that leaves deep impressions, sit in a coffee shop to unwhide from a busy sightseeing tour through the city or a philosophic moment comes to as you wait at a remote railway station, with MIDORI's Travel's Notebook series you may capture the essence of the those very moments and make it an unforgettable memory. The notebooks come in two, brown and black, respective three colors, the 2015 limited blue edition, and two size formats, regular and passport. The starter k

  MUJI (Mujirushi, 無印良品) is a Japanese company that revolves around the idea of a "no brand" concept and utmost simplicity. Through their natural, soft, and aesthetic products, they've captured the hearts of many around the world. Each product is carefully made through a process that is both good for the environment and also ensuring of good quality. With fresh and clean ideas come items that will make our lives better. One of their well known products is their cut cotton

For products, scroll down to the bottom ↓   On your marks, splat or get splattered!    SPLATOON for the WII U brings a fresh stroke into NINTENDO's game landscape and squids have probably never seen such a rapid rise in popularity - even if it is not for the palatine, then for the screen, as the INKLINGS, who can shape shift easily between humanoid and squid form, chase each other around the bizarre city of INKOPOLIS.  After many year

Furikake is a Japanese topping which usually is a mixture of dried tuna, sesame seeds, salt, sliced or seasoned seaweed, etc. Furikake is mainly used to sprinkle over steamed rice and noodles, but it is also used for salads, soups, pasta and sushi rolls.   Here it goes a brief history… Around 1912, a pharmacist called Mr. Suekichi Yoshimaru of Futaba, came up with the idea to make a product with ground fish bones to compensate for a lack of calcium in the Japanese diet. Small fish w

 Apica CO., Ltd has produced high quality notebooks they like to call, Apica Premium C.D. Notebooks. The C.D. stands for "classical design." Apica has reached all the marks that meet the satisfaction of passionate writers through these notebooks. They've taken heavy consideration into the very design of these notebooks, from the binding to the quality of the paper used. These notebooks certaintly live up to their "premium" titles. There are so many reasons why these not

Japan is a country filled to the brim with avid chopstick users. People acquire the skill to use chopsticks from an early age. Since chopsticks are a big part of Japanese food culture, you can find them in all sorts of designs in Japan. We at J-Subculture like to keep tabs on the assorted designs of chopsticks and today we'd like to talk about combat chopsticks! It's about time you've ditched the drab, wooden ones, isn't it? Man, do I know the struggle...  So combat chopsticks--what are th

Have you ever heard of the character, Domo? Domo is a famous character in Japan. He's a monster who constantly has his mouth open. There's no need to fear him though, because he's actually sweet and cuddly despite his looks. Domo or Domo-kun, is the official mascot character of NHK, which is Japan's national public broadcasting organization. His name is a Japanese pun from the word どうも (doumo). Domo means "hello there," which depicts Domo's kind and friendly nature.   

Hario Co., Ltd. is a Japanese company that manufactures professional and household coffee equipment. This company specializes in the manufacture of heat-resistant glass products for making coffee. It´s a well known coffee goods company not just in Japan but all over the world.  Today we bring you a large collection of Hario´s best and most known Dripper, the Hario V60! This dripper´s name derives from the dripper’s “V” shap

What is collagen? Collagen is the most common protein that is produced in the human body. Collagen has various roles to benefit the body, but the most visible role is its power over our skin. Collagen makes the mold of our skin and strengthens it while helping replace and restore dead skin cells. When we're young, the natural process of producing collagen is consistent. However, as we age, the production of collagen in our bodies declines, making our skin sag and leading a quicker path to wrinkl