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  Who longs to be the beautiful woman, the striking princess that steals the show in all the famous books and movies? Having lovely, breathtaking eyes isn't limited to heroines in fairytales. You can become your own heroine and have stunning eyes thanks to Heroine Cosmetics! This Japanese brand of cosmetics is overwhelmingly popular. With these cosmetics, you can keep up your beauty 24/7 for reasonable prices! Here at J-Subculture, we'll introduce you to some of their mascaras, fals

It´s not the first time we talk about Japan´s favorite eraser, Tombow´s Mono eraser, we already introduced you the fantastic Tombow Mono One eraser, a extremely compact, convenient and refillable Tombow Mono eraser. This time we bring you something even better, the super useful Tombow Mono Zero Eraser!  Imagine that you combine a Tombow Mono standard eraser and a mechanical pencil, that´s exactly what the Tombow Mono Zero is. This is probably the world´s thinn

  Let the rich aromas take you to the resort of your dreams...introducing Kracie's Aroma Resort Body Milk series! This series of body milk features a variety of beauty products that will keep your skin supple and soft, while also giving you a wonderful scent! Each package has a beautiful design to match the individual scent. Some scents will sweep you right off your feet with their sweetness, while others will put you in a relaxing mood. You can choose freely between body milks to match the

  ”すみっコぐらし” How about a comfortable life living in the corner? These adorable friends feel at ease when they're sitting in the end seats of a train, packed at a single table in a cafe, and simply lying together in the nook of the room. It's a lifestyle that keeps these friends cozy and snug. Let's take a look at these "things in the corner," shall we? すみっコぐらし (Sumikko Gurashi) are characters from San-x that are highly popular in

緑茶 (ryokucha) or Japanese green tea, is the top kind of tea that is consumed in Japan. There are many known health benefits from drinking green tea. For a beautiful life, drinking green tea is highly recommended, compared to its other tea counterparts. What is green tea made of though? And how is drinking green tea good for you? Let us at J-Subculture elaborate.  Japanese green tea is made from the plant, チャノキ (chanoki), or Camellia sinensis. The image above is a picture of th

Have you ever heard of the character, Domo? Domo is a famous character in Japan. He's a monster who constantly has his mouth open. There's no need to fear him though, because he's actually sweet and cuddly despite his looks. Domo or Domo-kun, is the official mascot character of NHK, which is Japan's national public broadcasting organization. His name is a Japanese pun from the word どうも (doumo). Domo means "hello there," which depicts Domo's kind and friendly nature.   

 Mandom's product line, GATSBY, provides a wide selection of grooming products specifically for men. GATSBY products provide total support for men who want to and heighten/improve their hair, skin, and body odor. GATSBY products have been sold in Japan since 1978 by Mandom Corporation. Its products don't follow the trends for what is cool and stylish for men--they set the trends! GATSBY is the main product created and sold by Mandom Corporation. Its mission is, "to support me

  To those with a great memory, you probably remember that we've introduced to you before a series of adorable animal mini clips by the Japanese stationery company. (Interested in this product? click the following link for details: www.j-subculture.com/guides/sub/623). Today at J-Subculture, we'd like to introduce you to a different adorable series from Midori. They're Midori Mini Magnets! Midori's stationery game is going on strong with these perfectly tiny and pra

Takara Tomy is a well known Japanese Toy manufacturer created from the merge of Takara and Tomy. This company´s toys are easy to find in Japan´s toy shops, some of the best known franchises and hit products like Microman, Battle Beasts, Beyblade, B-Daman or Transformers are from Takara Tomy.   The company also owns the rights for one of the most profitable franchises ever, Pokemon! Few weeks ago we introduced you the Pokemon Moncolle collection a stunning collection of Pokemon v

  「一髪、二姿」(ichikami, nisugata). These are the words that have been passed down since old times in Japan. By taking care of your hair through keeping it shiny, healthy, and smooth, you can bring out the beauty within you. As you may know, the Japanese care for their hair as much as they care for life. Having beautiful hair is life. With hair that is glossy and soft, you can feel beautiful from the inside and out. The line of hair care products, ICHIKAMI, was created with the sin