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  MUJI (Mujirushi, 無印良品) is a Japanese company that revolves around the idea of a "no brand" concept and utmost simplicity. Through their natural, soft, and aesthetic products, they've captured the hearts of many around the world. Each product is carefully made through a process that is both good for the environment and also ensuring of good quality. With fresh and clean ideas come items that will make our lives better. One of their well known products is their cut cotton

There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib

You'd be surprised to know the benefits of soy milk for your skin. The Japanese embrace the use of soy in their beauty products because it's natural and does wonders for the skin. Today we at J-Subculture would like to introduce you to a line of soy milk beauty products called Nameraka Honpo Soy Milk Isoflavone! In these soy milk beauty products, soy isoflavones are used. Through these beauty products, your skin condition will immediately improve. The soy isoflavones help to add moisture to you

    Gentle Strokes, Pastel Colors MILDLINER is the name of a series of lightly colored highlighters produced by the stationery company Zebra. These highlighters come in a total of 15 different colors, separated by their color type. Through these highlighters, you can not only highlight the text you need to make catch the eyes, but also use them for artsy purposes, such as drawing in your notebooks. What makes MILDLINER stand out from all the rest of the highlighters avaliable in

For products, scroll down to the bottom ↓     It’s about time we dedicate an article to the hugely popular hobby of GUNPLA (ガンプラ Ganpura), which has been around for decades with a devoted and growing fan community in its homeland as well as abroad. Gunpla is the abbreviation (oh how Japanese like to abbreviate things!) of the words GUNDAM + PLASTIC MODEL and the products are manufactured by the renowned Japanese toy company BANDAI. Gunpla are customizable assemb

For products, scroll down to the bottom ↓ Neither STAR WARS nor BANDAI need much of an introduction we think, both have been long-establish brands. However when these two join forces, fans of the Star Wars franchise can frolic of the sight of collectibles the cooperation of brands brings about. Bandai plastic model kits are no exception to this excitement and enjoy great popularity. Like the movies are always anxiously anticipated, also hobby enthusiast look forward eagerly to new rel

Japan is a country filled to the brim with avid chopstick users. People acquire the skill to use chopsticks from an early age. Since chopsticks are a big part of Japanese food culture, you can find them in all sorts of designs in Japan. We at J-Subculture like to keep tabs on the assorted designs of chopsticks and today we'd like to talk about combat chopsticks! It's about time you've ditched the drab, wooden ones, isn't it? Man, do I know the struggle...  So combat chopsticks--what are th

Stapleless staplers?! What are those?! These AMAZING works of stationery are as just as their name implies; they're staplers that don't use staples! So wait, how are they staplers if they don't use staples? Let's find out. The acclaimed company of Japanese stationeries, Kokuyo, has produced a one of a kind item that will certainly rock your world. They look like staplers, have the same function of a stapler, and they are truly called "staplers," but their designs a

Pentel, the famous writing company, has supplied the world with the highest quality products for nearly 70 years. It has evolved through the years and they invented the roller ball technology; the smoothest way to write or draw. Pentel also pioneered graphite lead!   One important detail to consider: every Pentel mechanical pencil, lead, eraser, pen and correction fluid is manufactured by their own factories… a true commitment to their manufacturing process! Many of their super quali

Sword Art Online Special! From 2012 started the anime series of Swort Art Online (ソードアート・オンライン; abbr.: SAO). Since we also handle many SAO goods at our shop, we introduce them here for you!