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Sword Art Online Special! From 2012 started the anime series of Swort Art Online (ソードアート・オンライン; abbr.: SAO). Since we also handle many SAO goods at our shop, we introduce them here for you!

One of the top products sold at J-Subculture would be stationery supplies. And why not? Japan has the hottest new stationery, that are both trendy and functionable! Brilliant ideas for stationery come to life in Japan, expanding the numerous kinds of stationery out there. There are so many pens, markers, pencils, and other writing untensils in vast ranges of colors and designs to choose from.   Today, we at J-Subculture would like to introduce you to the Japanese company Pilot and its line

Shogi, also known as Japanese chess, is a two-player strategy board game. Its earliest predecessor of the game, chaturanga, originated in India in the 6th century was brought to Japan where it spawned a number of variants. Two players, Sente (Black; more literally, person with the first move) and Gote (White; person with the second move), play on a board composed of rectangles in a grid of 9 ranks (rows) by 9 files (columns).   The rectangles are undifferentiated by marking or color. The bo

We live in the 21th century, and we are sure that everyone of you already knows who Pokemon is. But if you are a young parent, maybe your little children won´t still know this character and all the series about this little monster and all of his friends and their many adventures. In 2006 the famous franchise celebrated its 10th anniversary! Pokemon, as we know it, is a super multi-media video game, manga, trading card game and televised anime franchise. Firstly created and developed for G

  MUJI (Mujirushi, 無印良品) is a Japanese company that revolves around the idea of a "no brand" concept and utmost simplicity. Through their natural, soft, and aesthetic products, they've captured the hearts of many around the world. Each product is carefully made through a process that is both good for the environment and also ensuring of good quality. With fresh and clean ideas come items that will make our lives better. One of their well known products is their cut cotton

A popular must-do for Japanese-styled make up is putting on false eyelashes. Japanese people tend to have eyelashes that are fine and short. Since most Japanese people want to go for the dolly-eyed, anime-styled look of bigger, fuller eyes, many use false eyelashes when putting on their makeup. Putting on false eyelashes volumize one's eyes, producing a more open-eyed, brighter look. False eyelashes are a staple to "kawaii" make up and fashion. Depending on the type and color of the ey

Splatoon is a video game developed and published by Nintendo for the Wii U. The game centers around characters known as Inklings—beings that can transform between humanoid and squid forms, and hide or swim through colored ink sprayed on surfaces using gun or brush-based weaponry. Splatoon features several game modes, including 4-on-4 online multiplayer and a single player campaign. Splatoon players control characters called Inklings, who have the ability to shape-shift between human and s

I Will Make You Miku Miku (Miku Miku ni Shiteageru) ♪ Speaking of Vocaloids, Hatsune Miku is a Vocaloid! There are various figures of Hatsune Miku, so please search for "Hatsunemiku" (*^_^*) Please feel free to contact us if you have any requests!

  During the winter holidays, it is absolutely essential to relax. With long hours at work, you must be exhausted. Why don't you give your tired eyes a well deserved rest with KAO Megurhythm Eye Masks? What are KAO Megurhythm Eye Masks? This brilliant invention is the answer to all your weary eyed problems! Apply these eye masks to your eyes when they're closed and feel its magic. Each set of eye masks produces steam the temperature of approx. 40°C that comfortably soothes your eyes. Y

PILOT is one of the spearheads in the Japanese stationery industry and its DR. GRIP 4+1 one of the most complete writing utensil there is. Not only does it have a brilliant design combining tasteful colors and metal parts, the pen as much more to offer with many unique features. In Japan the pen made itself a name as being a writing instrument that even one writes a lot, the hand won't get tired easily. It is convenient to handle as the shaft lies comfortably in the writing hand. Furthermore, th