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  MUJI (Mujirushi, 無印良品) is a Japanese company that revolves around the idea of a "no brand" concept and utmost simplicity. Through their natural, soft, and aesthetic products, they've captured the hearts of many around the world. Each product is carefully made through a process that is both good for the environment and also ensuring of good quality. With fresh and clean ideas come items that will make our lives better. One of their well known products is their cut cotton

A popular must-do for Japanese-styled make up is putting on false eyelashes. Japanese people tend to have eyelashes that are fine and short. Since most Japanese people want to go for the dolly-eyed, anime-styled look of bigger, fuller eyes, many use false eyelashes when putting on their makeup. Putting on false eyelashes volumize one's eyes, producing a more open-eyed, brighter look. False eyelashes are a staple to "kawaii" make up and fashion. Depending on the type and color of the ey

【J-SUB Shop Product Introductions - Stationery related Items】 Highly sought after! The Pilot Iroshizuku (色彩雫) 50ml Bottle Ink Series✧°˖✧˖° The special feature of the Iroshizuku fountain pen ink series is really its array of colors! Inspired by Japan’s natural beauty and scenery, the inks come in unique coloration. With the thickness of the pen tip and the strength given when writing, the settling of the ink and the whispering of the pen can be changed to various ap

  WELCOME TO THE NANOBLOCK WORLD OF ANIMALS! Each animal is from the Nanoblock mini collection series. These nanoblocks are so tiny. At first, they seem unconnected, but when you put them together, they form an adorable animal! They're so small that they can fit in the palm of your hand! Just looking at them makes us feel warm and fuzzy inside. They make great decorations too! And they're great for your personal collection. If you look very closely, you

The ZEBRA SURARI EMULSION Ink pen is a innovation in ink history, the Japanese pen company Zebra develop a new ink type for their ZEBRA SURARI EMULSION ink pen line. This new emulsion ink combines, in a perfect balance, an oil-based ballpoint and gel pen ink, bringing smoothness and vibrant colors at the same time, an amazing development!   Available in multiple tip sizes and vibrant colors, ZEBRA'S emulsion is water resistant, smear-proof and even smoother than low friction ballpoint pens

  「一髪、二姿」(ichikami, nisugata). These are the words that have been passed down since old times in Japan. By taking care of your hair through keeping it shiny, healthy, and smooth, you can bring out the beauty within you. As you may know, the Japanese care for their hair as much as they care for life. Having beautiful hair is life. With hair that is glossy and soft, you can feel beautiful from the inside and out. The line of hair care products, ICHIKAMI, was created with the sin

Pilot has a number of pens under the Custom Heritage name and their number naming convention can be a little confusing some times. The Pilot Custom Heritage 91, 92 & 912 are a member of the classic Pilot Custom range of fine writing instruments.  Pilot Custom Heritage 91   The Custom Heritage 91 pen was released by Pilot in different colorways that match the color of some of Pilot's Iroshizuku inks: Tsuki-Yo (blueish), Yama-Guri (brownish), and Yama-Budo (reddish pink). It does loo

Saint Seiya Special! Saint Seiya for which the original anime series started in 1986! Currently the latest production is being distributed via Netflix ! The unceasingly popular Saint Seiya☆ Also at J-Subculture we handle various related goods, so we introduce them here♪

Washi paper was first made in Japan, it's usually made using fibers from the bark of an specific Japanese tree called "gampi", the paper mulberry or the "Mitsumata" bush. It can be also made using other materials like wheat, hemp, bamboo or rice, and his name means "Japanese paper", this term is used to describe the paper made by hand.  This paper is used for making the Washi Tapes, they're cute, they're Japanese and they're perfect for decor or packaging. Due

You know we always try to bring you the best products you can dream of, and specially if you are an enthusiast and a fan of some specific and professional items. Today we introduce to all of the ink writing ardent lovers The Uni Style Fit Multi Pen Body Component, which works with 3 or 5 colors. If you ask anybody to compare a simple color multi pen with this fabulous Uni pen, they will tell you that the Uni Style doesn't write, because it literally glides through the paper! Even if you use the