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There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib

  Who longs to be the beautiful woman, the striking princess that steals the show in all the famous books and movies? Having lovely, breathtaking eyes isn't limited to heroines in fairytales. You can become your own heroine and have stunning eyes thanks to Heroine Cosmetics! This Japanese brand of cosmetics is overwhelmingly popular. With these cosmetics, you can keep up your beauty 24/7 for reasonable prices! Here at J-Subculture, we'll introduce you to some of their mascaras, fals

  Introducing Biore's Marshmallow Whip Facial Wash! Marshmallow マシュマロ is for how plush it is, and whip ホイップ is short for whipped cream, to express how gentle and soft it is. This facial wash is practically everyone's dreams. There isn't a facial wash out there as fluffy as this one! This facial wash comes in a pump bottle you can use to instantly creare fine bubbles that will cleanse your pores effectively. It applies skin purifying technology that compliments and improve

Japan is a country filled to the brim with avid chopstick users. People acquire the skill to use chopsticks from an early age. Since chopsticks are a big part of Japanese food culture, you can find them in all sorts of designs in Japan. We at J-Subculture like to keep tabs on the assorted designs of chopsticks and today we'd like to talk about combat chopsticks! It's about time you've ditched the drab, wooden ones, isn't it? Man, do I know the struggle...  So combat chopsticks--what are th

Sword Art Online Special! From 2012 started the anime series of Swort Art Online (ソードアート・オンライン; abbr.: SAO). Since we also handle many SAO goods at our shop, we introduce them here for you!

 In Japan, we have a culture of taking baths over showers. Baths are not only for cleaning ourselves, but also for having a relaxing time by yourself or even with family members! To soak in a tub of hot water, forgetting about one's troubles at the end of the day...isn't that soothing?    To make bath time even more comfortable, there are Japanese bath salts you can use! There are various bath salts to suit one's needs. They come in many fragrances and colors. Some use oils from

You know we always try to bring you the best products you can dream of, and specially if you are an enthusiast and a fan of some specific and professional items. Today we introduce to all of the ink writing ardent lovers The Uni Style Fit Multi Pen Body Component, which works with 3 or 5 colors. If you ask anybody to compare a simple color multi pen with this fabulous Uni pen, they will tell you that the Uni Style doesn't write, because it literally glides through the paper! Even if you use the

Today we offer you a very special and magical item. A truly beautiful playing cards with many of the hand-drawn designs of the Miyazaki factory, also known as Studio Ghibli. In this precious box you will find drawings, for example, of one of the most popular and beloved character of the wonderful Hayao Miyazaki, the amazing Totoro. This lovely character is best known for appearing in "My Neighbor Totoro".  You will also find colorful drawings of many other Studio Ghibli films suc

All the writing with ink pen lovers will surely be fascinated with the item we are introducing to you! You already know that Uni-ball writing pens are practically the best of the world. The Mitshubishi Pencil Corp, creators of the fantastic gel pen, the super famous Uni-Ball Signo, have created their latest custom multi pen series of ink cartridge refilling. These are gel ink refills for the Uni-Ball Style Fit writing system, and it´s certainly a super high quality ink (notice that the pe

Prera Fountain Pen The Prera Fountain Pen Collection is crafted with a clear resin barrel for showcasing beautiful inks. each pen is infused with frosted colored accents, with seven eye-catching options to choose from. Equipped with a vacuum seal cap and capillary controlled ink delivery system, Prera Fountain Pen nibs are protected from drying out and will not blot on writing surfaces. ・Available in 7 different accent colors ・Frosted & color infused accents ・A speci