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From the hatching of the egg until the last beep does us part... ...TAMAGOTCHI are palm-sized, commonly egg-shaped handheld devices from BANDAI, housing a digital pet that needs to be pampered and reared until it is fully grown up. Compared to the first TAMAGOTCHI that came out back in the mid 90's, which was very simple in design and operations, latest versions are much more sophisticated with numerous features and downloadable app functions to add to the excitement of the players. Meanwhile th

For products, scroll down to the bottom ↓ POKEMON, or Pocket Monsters written out, is a franchise centered around fictional creatures that often root or are inspired by Japanese folklore, which is filled with specters, demons, ghosts and other mystical beings of old. Since its launch in the mid-90's, Pokemon rapidly spread out and has firmly established itself as a top media franchise, representing an unprecedented phenomenon around the world. There are numerous video games, animated

For products, scroll down to the bottom ↓    Pink, rosy cheeks, puffy round in shape and big oval eyes that is KIRBY, a fictional character in NINTENDO's long line-up of heroes. Kirby is of cheerful nature, well-spirited and a gluttony for foods, which makes it all the more likable. However, as innocent as an impression Kirby might make, in the face of danger Kirby turns fearless without stepping back. With its cute appearance and small size, Kirby distinguishes itself from

   Introducing Monchhichi, lovable stuffed monkey-like fairy dolls sure to make anyone smile! Monchhichi were made and sold since 1974 by the famous Japanese doll company Sekiguchi Coporation. It has become so popular that in 1980, a Japanese TV show was broadcasted based on them. It was called, "Futago no Monchhichi," or "Monchhichi Twins." From there on out, the adorable dolls gained fans not only in Japan, but also around the world.  Monchhichi is also

For products, scroll down to the bottom ↓ 'SIMPLE STYLE' and 'HEROIC ACTION' are the fundamentals behind BANDAI's popular figure series. Each figure is highly poseable and faithfully designed, combining all the aspects of 'modelling', 'mobility' and 'coloring' in one unit in top quality. The figures come also with a variety of exchangable parts, such as hands, weapons and facial expressions to bring out the fullest of every character in each pose. S.H.FIGUARTS figures have a standard s

For products, scroll down to the bottom ↓ STUDIO GHIBLI does not need much introduction, we think. With its many acclaimed works under the excellent direction of MIYAZAKI HAYAO it rose to one of the most prominent anime production studios in the industry. Feature films such as SPIRITED AWAY and PRINCESS MONONOKE awed the audience, earning the studio numerous prestigious awards at home and abroad. For many fans of the genre, Studio Ghibli movies are the epitome of animation making with

  Who longs to be the beautiful woman, the striking princess that steals the show in all the famous books and movies? Having lovely, breathtaking eyes isn't limited to heroines in fairytales. You can become your own heroine and have stunning eyes thanks to Heroine Cosmetics! This Japanese brand of cosmetics is overwhelmingly popular. With these cosmetics, you can keep up your beauty 24/7 for reasonable prices! Here at J-Subculture, we'll introduce you to some of their mascaras, fals

A popular must-do for Japanese-styled make up is putting on false eyelashes. Japanese people tend to have eyelashes that are fine and short. Since most Japanese people want to go for the dolly-eyed, anime-styled look of bigger, fuller eyes, many use false eyelashes when putting on their makeup. Putting on false eyelashes volumize one's eyes, producing a more open-eyed, brighter look. False eyelashes are a staple to "kawaii" make up and fashion. Depending on the type and color of the ey

Japan is a country filled to the brim with avid chopstick users. People acquire the skill to use chopsticks from an early age. Since chopsticks are a big part of Japanese food culture, you can find them in all sorts of designs in Japan. We at J-Subculture like to keep tabs on the assorted designs of chopsticks and today we'd like to talk about combat chopsticks! It's about time you've ditched the drab, wooden ones, isn't it? Man, do I know the struggle...  So combat chopsticks--what are th

Prera Fountain Pen The Prera Fountain Pen Collection is crafted with a clear resin barrel for showcasing beautiful inks. each pen is infused with frosted colored accents, with seven eye-catching options to choose from. Equipped with a vacuum seal cap and capillary controlled ink delivery system, Prera Fountain Pen nibs are protected from drying out and will not blot on writing surfaces. ・Available in 7 different accent colors ・Frosted & color infused accents ・A specially designed capil