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「一髪、二姿」(ichikami, nisugata). These are the words that have been passed down since old times in Japan. By taking care of your hair through keeping it shiny, healthy, and smooth, you can bring out the beauty within you. As you may know, the Japanese care for their hair as much as they care for life. Having beautiful hair is life. With hair that is glossy and soft, you can feel beautiful from the inside and out. The line of hair care products, ICHIKAMI, was created with the sincere wish for eve

In Japan, we have a culture of taking baths over showers. Baths are not only for cleaning ourselves, but also for having a relaxing time by yourself or even with family members! To soak in a tub of hot water, forgetting about one's troubles at the end of the day...isn't that soothing? To make bath time even more comfortable, there are Japanese bath salts you can use! There are various bath salts to suit one's needs. They come in many fragrances and colors. Some use oil

It's the beginning of the new year, which means that NOW the perfect time to put your best face forward. Why not switch things up with a new look? By using a new eyeshadow palette, you can achieve an appearance of allure and charm that you've never experienced before with what you normally use. CANMAKE Perfect Eyeshadow series offers various kinds of eyeshadows that come in pretty hues and convenient designs. Bring out the beauty in your eyes through these "too good to be true" eyeshadow pal

【J-SUB Shop Product Introductions - Stationery related Items】 Highly sought after! The Pilot Iroshizuku (色彩雫) 50ml Bottle Ink Series✧°˖✧˖° The special feature of the Iroshizuku fountain pen ink series is really its array of colors! Inspired by Japan’s natural beauty and scenery, the inks come in unique coloration. With the thickness of the pen tip and the strength given when writing, the settling of the ink and the whispering o

A new Godzilla film has been released recently called, "Shin Godzilla" or "Godzilla Resurgence." It revolves around a gigantic, horrendous monster known as "godzilla," a combination of the Japanese words ゴリラ gorilla and クジラ whale. It is violent, huge, and comes from the sea to wreak havoc on mankind. Godzilla is known to all as "king of the monsters." There are various films that depict the destructive disposition of Godzilla. Its signature weapon is its ability to release a nuclear blast tha

Your child is sleepy… he or she needs to go to bed, but he won’t fall asleep if he doesn’t have with himself a particular, close and spongy friend. He doesn’t want any kind of plushy doll… he has the perfect friend already, and its name is Anpanman! And what your child needs is an Anpanman sweet and plushy doll!! Every cute and super funny Anpanman characters are perfectly well designed in order to be perfect to huge… your kids they are going to love them! Soft, sweet, all this mushy puppetts

This pen is revolutionary. This is the pen of your dreams. Here at J-Subculture, we have the pen of the future: Pilot Frixion Ball Slim Pens! The most slender of all the pens from the Pilot Frixion series, Frixion Slim Ball Pens boast of a tip the size of 0.38 mm! Their sleek, slim design allows you to keep as many as you'd like freely in your bags. You can have all the colors of the rainbow without breaking your pencil case. Isn't that fantastic? What is more, since its tip is so

MUJI (Mujirushi, 無印良品) is a Japanese company that revolves around the idea of a "no brand" concept and utmost simplicity. Through their natural, soft, and aesthetic products, they've captured the hearts of many around the world. Each product is carefully made through a process that is both good for the environment and also ensuring of good quality. With fresh and clean ideas come items that will make our lives better. One of their well known products is their cut cotton facial pads.

Nintendo is back with an extremely kawaii Yoshi game! Yoshi's Woolly World! Here's the link to Nintendo's YT vid that shows the cuteness of Yarn Yoshi: youtu.be/FhR77B6UoQ0 In this grand adventure, you can travel a whole new world that's completely made out of colorful yarn and patchwork! It's ridiculously adorable! The story goes like this. Everything is peaceful on Craft Island...until Kamek comes and turns all the Yoshis

For products, scroll down to the bottom ↓ TAKARA TOMY 's TOMICA are palm-sized diecast toy cars that have been around and appreciated for many decades by people of Japan and around the world. Other than plastic, diecast bodies give an authentic feel, despite the size of the vehicles and the gimmicks they come with, such as opening doors, give it a final touch. To its existing series of models resembling real automobile brands, Takara Tomy also introduced fiction