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  Who longs to be the beautiful woman, the striking princess that steals the show in all the famous books and movies? Having lovely, breathtaking eyes isn't limited to heroines in fairytales. You can become your own heroine and have stunning eyes thanks to Heroine Cosmetics! This Japanese brand of cosmetics is overwhelmingly popular. With these cosmetics, you can keep up your beauty 24/7 for reasonable prices! Here at J-Subculture, we'll introduce you to some of their mascaras, fals

There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib

  「一髪、二姿」(ichikami, nisugata). These are the words that have been passed down since old times in Japan. By taking care of your hair through keeping it shiny, healthy, and smooth, you can bring out the beauty within you. As you may know, the Japanese care for their hair as much as they care for life. Having beautiful hair is life. With hair that is glossy and soft, you can feel beautiful from the inside and out. The line of hair care products, ICHIKAMI, was created with the sin

For products, scroll down to the bottom ↓ TAKARA TOMY's TOMICA are palm-sized diecast toy cars that have been around and appreciate for many decades by people of Japan and around the world. Other than plastic, diecast bodies give an authentic feel, despite the size of the vehicles and the gimmicks they come with, such as opening doors, give it a final touch. To its existing series of models resembling real automobile brands, Takara Tomy also introduced fictional line-ups such as DISN

  Nintendo is back with an extremely kawaii Yoshi game! Yoshi's Woolly World! Here's the link to Nintendo's YT vid that shows the cuteness of Yarn Yoshi: youtu.be/FhR77B6UoQ0 In this grand adventure, you can travel a whole new world that's completely made out of colorful yarn and patchwork! It's ridiculously adorable! The story goes like this.  Everything is peaceful on Craft Island...until Kamek comes and turns all the Yoshis into yarn! In order to put his fr

Coming home from after a long day working is truly a pleasure. Is the perfect moment to rest, to calm yourself down. And those precious moments will be more perfect if you decide to take a long bath… but not a simple one. A warm and delicate bath with the amazing Bath Roman Natural Skincare Japanese bath salts.    Bath Roman Natural SkinCare bath salt series features all kind of wonderful and natural herbal essences to help relax your tired body while it moisturizes your exhaust

We are sure you are one of those crazy coffee or tea addicted ones, and that´s why we bring to you one of Hario´s most successful products. It´s maybe seem an elegant, cool and super well designed bottle (which is true) of wine on the outside, but it has a small secret on the inside… it is not a normal bottle.   What it really is… is a teapot with the filter inside! If you love -and we know you do- tea´s or coffee´s real and true flavor, but you d

  Wanna add more pop to your drawings? Feel the need to highlight sentences in more vivid colors? In love with using colors but afraid of making mistakes? Pilot Frixion Erasable Color Markers are perfect for you! These markers are so colorful, it's as if a stream of a rainbow is captured in their ink! What makes them perfect is, like other Frixion writing utensils, you can erase what you've written/drawn/highlighted without having to worry about messing up your works or troublesome eraser s

PILOT is one of the spearheads in the Japanese stationery industry and its DR. GRIP 4+1 one of the most complete writing utensil there is. Not only does it have a brilliant design combining tasteful colors and metal parts, the pen as much more to offer with many unique features. In Japan the pen made itself a name as being a writing instrument that even one writes a lot, the hand won't get tired easily. It is convenient to handle as the shaft lies comfortably in the writing hand. Furthermore, th

A popular must-do for Japanese-styled make up is putting on false eyelashes. Japanese people tend to have eyelashes that are fine and short. Since most Japanese people want to go for the dolly-eyed, anime-styled look of bigger, fuller eyes, many use false eyelashes when putting on their makeup. Putting on false eyelashes volumize one's eyes, producing a more open-eyed, brighter look. False eyelashes are a staple to "kawaii" make up and fashion. Depending on the type and color of the ey