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There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib

  Yoshi, everyone's favorite green dinosaur, comes in plushie form! Nothing can get more adorable than this. With his lovable features heightened by the soft, plushy material, Yoshi plushies have become all the rage for any Nintendo fan out there.  Yoshi has been a well-played character throughout many Nintendo Mario game series over the years. Compared to other famous characters like Mario and Luigi, he doesn't have a specific "power." However, Yoshi is able to ground pound

 For products, scroll down to the bottom ↓ Who would have thought?! The Japanese discover their renowned swords again. In particular younger generations get hooked to the ancient weapons, the status symbol of the venerated Japanese knights of old - the samurai. The increased interest into the blade, however, can't only be seen with men, but also young women are surprisingly drawn to the topic, be it for KATANA (the Japanese word for sword) swordplay and dance exercise classes or

For products, scroll down to the bottom ↓ 'SIMPLE STYLE' and 'HEROIC ACTION' are the fundamentals behind BANDAI's popular figure series. Each figure is highly poseable and faithfully designed, combining all the aspects of 'modelling', 'mobility' and 'coloring' in one unit in top quality. The figures come also with a variety of exchangable parts, such as hands, weapons and facial expressions to bring out the fullest of every character in each pose. S.H.FIGUARTS figures have a standard s

 For products, scroll down to the bottom ↓   As the name COTTON LABO implies, the Japanese company has dedicated its business to the sole manufacturing of goods made of this fluffy, soft stable. In particular Cotton Labo's 100% ORGANIC COTTON PUFFS enjoy a steady demand at our shop. Besides small quantity purchases by private clients, we have therefore set up a WHOLESALE program to cater also larger volumes to businesses. Although the items are categorized as beauty products

Founded in 1918, Pilot Pen Corporation is the largest pen manufacturer in Japan, for the general consumer market, some of Pilot's famed product lines include Hi-Tec-C gel ink pens. We want to introduce you which is a solid upgrade to Pilot´s hit product, the Hi-Tec-C Maica. Available in many colors, this pen´s name, "Maica" or "My Color", encourages you to choose your favorite one.  With a rounded design and slightly heavier bod

【J-SUBCULTURE-Shop Product Introductions】 Everyone, are you doing your daily face pack? Like in the mornings when getting up or before going to bed for a nights sleep…when applying facial masks, the skin feels it tightens nicely, proving a pleasant sensation, right (*^_^*) There are various different face mask packs available on the market, so we introduce them here in our shop for your choice! Please find your matching face pack for your daily care routine (^^)/

We live in the 21th century, and we are sure that everyone of you already knows who Pokemon is. But if you are a young parent, maybe your little children won´t still know this character and all the series about this little monster and all of his friends and their many adventures. In 2006 the famous franchise celebrated its 10th anniversary! Pokemon, as we know it, is a super multi-media video game, manga, trading card game and televised anime franchise. Firstly created and developed for G

  One of the hottest Japanese beauty products right now is the "Perfect" series by Shiseido Senka. In particular, "Perfect Whip" is one of the most popular of them all. This is a must for anyone who actually cares about their skin and wants an effective and affordable skin care product. Perfect Whip is a type of facial foam you can use easily through squeezing it out of its light blue tube. It only requires a pea-sized amount of create lots of rich lather, and usually co

  To those with a great memory, you probably remember that we've introduced to you before a series of adorable animal mini clips by the Japanese stationery company. (Interested in this product? click the following link for details: www.j-subculture.com/guides/sub/623). Today at J-Subculture, we'd like to introduce you to a different adorable series from Midori. They're Midori Mini Magnets! Midori's stationery game is going on strong with these perfectly tiny and pra