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There's a craze among modern Japanese women on leg aesthetics. Many Japanese women desire their legs to look long and slender. They aim for something called 美脚 (bikyaku) in Japanese, which refers to beautiful legs. Many women try to improve the condition of their legs in many ways, such as doing leg exercises, getting active, etc. A lot of my lady friends do yoga just for their legs, wear high heels to make their legs appear slender, and take the stairs instead of an elevator whenever possib

Elegant, Calm but resolutely  In Japanese, "Rin" include all these words. "Lady White" is suitable for expressing this word. "Rin" - tell noble beauty. So, "Lady White" is fountain pen especially for women. There are various charming elements.   COLOR  Off-White, white mixed a little yellow and grey. The place one step back from pure white make calm atomosphere. Like mother watching over her child calmly. Warm.   DESIGN  【Sakura�

Japan is a country filled to the brim with avid chopstick users. People acquire the skill to use chopsticks from an early age. Since chopsticks are a big part of Japanese food culture, you can find them in all sorts of designs in Japan. We at J-Subculture like to keep tabs on the assorted designs of chopsticks and today we'd like to talk about combat chopsticks! It's about time you've ditched the drab, wooden ones, isn't it? Man, do I know the struggle...  So combat chopsticks--what are th

For products, scroll down to the bottom ↓ STUDIO GHIBLI does not need much introduction, we think. With its many acclaimed works under the excellent direction of MIYAZAKI HAYAO it rose to one of the most prominent anime production studios in the industry. Feature films such as SPIRITED AWAY and PRINCESS MONONOKE awed the audience, earning the studio numerous prestigious awards at home and abroad. For many fans of the genre, Studio Ghibli movies are the epitome of animation making with

Your child is sleepy… he or she needs to go to bed, but he won´t fall asleep if he doesn´t have with himself a particular, close and spongy friend. He doesn´t want any kind of plushy doll… he has the perfect friend already, and its name is Anpanman! And what your child needs is an Anpanman sweet and plushy doll!! Every cute and super funny Anpanman characters are perfectly well designed in order to be perfect to huge… your kids they are going to love them!

Japanese stationery is unique, special and crazy, you never know what you´re going to find when you go to a Japanese stationery shop, you don´t even need to spend a lot of money to get something peculiar, the Japanese 100 yen shops are full of original stationery goods like tapes, stickers, notepads, letters & envelopes. Japanese stationery companies have the capacity to take those well known stationery goods, and transform them without modifying their usability. They&a

 For products, scroll down to the bottom ↓   As the name COTTON LABO implies, the Japanese company has dedicated its business to the sole manufacturing of goods made of this fluffy, soft stable. In particular Cotton Labo's 100% ORGANIC COTTON PUFFS enjoy a steady demand at our shop. Besides small quantity purchases by private clients, we have therefore set up a WHOLESALE program to cater also larger volumes to businesses. Although the items are categorized as beauty products

  Nintendo is back with an extremely kawaii Yoshi game! Yoshi's Woolly World! Here's the link to Nintendo's YT vid that shows the cuteness of Yarn Yoshi: youtu.be/FhR77B6UoQ0 In this grand adventure, you can travel a whole new world that's completely made out of colorful yarn and patchwork! It's ridiculously adorable! The story goes like this.  Everything is peaceful on Craft Island...until Kamek comes and turns all the Yoshis into yarn! In order to put his fr

One of the top products sold at J-Subculture would be stationery supplies. And why not? Japan has the hottest new stationery, that are both trendy and functionable! Brilliant ideas for stationery come to life in Japan, expanding the numerous kinds of stationery out there. There are so many pens, markers, pencils, and other writing untensils in vast ranges of colors and designs to choose from.   Today, we at J-Subculture would like to introduce you to the Japanese company Pilot and its line

  Wanna add more pop to your drawings? Feel the need to highlight sentences in more vivid colors? In love with using colors but afraid of making mistakes? Pilot Frixion Erasable Color Markers are perfect for you! These markers are so colorful, it's as if a stream of a rainbow is captured in their ink! What makes them perfect is, like other Frixion writing utensils, you can erase what you've written/drawn/highlighted without having to worry about messing up your works or troublesome eraser s